SEO Tips for Bloggers
Matt Cutts gave a talk this spring at WordCamp San Francisco 2009 (which he just republished in his blog the other day), during which he gave some great insight into how to help your SEO for your blog--in particular, if you use WordPress (since he *was* at WordCamp) . Below is a quick summary of some easy tips to keep in mind when blogging that may help increase your PageRank:
- Links to your site are key. The number of links in conjunction of the quality of links to your site are probably the most important determinants of your PageRank. If you have 10 links and your buddy has 20, but your links are from high-quality sites such as The New York Times online, then your links have more validity and weight--which means your site will likely be ranked higher than his. It's not always the number that matters; the quality of links is a big factor as well.
- Write about something you care about. If you care about your topic and know a lot about it, chances are that your readers will find your content interesting and continue to link to your posts. They key is to start small and write about something nichey; as you gain a following, you can expand your horizons to other topics, but remember: it's important to retain your own voice, opinions and to be interesting--that's what keeps people coming back and linking to you.
- Naturally incorporate keywords. When you write about a particular topic, make sure you incorporate relevant keywords and search terms within your post naturally. Think about it from the reader's perspective: it's no fun to read a "keyword-stuffed" article when every other word is the topic at hand. Instead, use similar terms that might be used interchangeably when people search; for instance, if you're talking about USB drives, maybe use "thumb drive" in one sentence and "flash drive" in the next--they're all synonyms for the same thing, but different people may search using different terms.
- Optimize your URLs. Think about how your URLs are structured. Google can't tell where words start and end ifyouhavethemallmashedtogether. Dashes-between-words is therefore the way to go. Additionally, you may want to modify tenses of words in your URL to apply to a wider range of searches--so, using "change" vs. "changing," even if "changing" is in your post's title.
- Write in plain terms. Ok, so we all know you're a super-expert in your field, but on your homepage it helps to meet the general populace halfway. It's okay to get all super-technical and obscure within a whitepaper or a research paper, but if you do it throughout your entire site, chances are that Google is going to have a tough time turning your content up in relevant searches (and the rest of us will be left wondering what your site is even about). It helps to mix in some common language (especially on your homepage) so you can attract a greater audience.
- Post often. If you write interesting articles every day or every week, people will be visiting and linking to your site more often than if you post every, say, 6 months. It can be tough to make the time (trust us--we're guilty too), but it'll probably be worth it in the end if you're continually posting relevant, interesting content.
To learn more SEO and WordPress tips, I recommend watching the entire video of Matt presenting, which he posted in his blog a few days ago.
IPOWER Has Joined the Twittersphere!
We're a little late in announcing this--mostly because we wanted to see if our customers felt our presence on Twitter was worthwhile--but here we are, tweeting away, with 454 followers strong! And you can follow us, too, at twitter.com/ipowerhosting.
So What Is This Twitter Thing?
Twitter is basically a free microblogging social media/marketing tool that lets you post "entries" of whatever you want to say--as long as it's 140 characters or less. Other Twitter users can subscribe to "follow" your posts to see what you're writing about, while you can follow other Twitter users to see what they're writing about. All the posts you follow are aggregated into your very own "Twitter Feed," which chronologically lists the posts in their 140 character snippets. Think it's nuts? Even the British Royal family is doing it!
Why Do I Care?
That's a great question. The answer is, you don't have to! Twitter is basically whatever you make it--if you want to just follow your friends or kids and see what they're up to throughout the day ("eating a sandwich, yum!"), then it can be a fun way to stay connected to people who are important to you. If you'd like a way to learn and collaborate with other people who are interested in the same things you are, then it's a good way to make connections (just search for whatever keyword you want, and follow people who write interesting things about that topic). For us here at IPOWERWEB, it's a great way to stay connected to our customers and reach out to them on a regular basis.
Our Twitter Approach
We want to make sure our customers are happy. And we figure the best way to do that is by listening to them in their natural habitat: The Internet. We proactively search the Twittersphere to find happy or unhappy tweets about IPOWER, and reach out to those customers to let them know we're here to help. Occasionally we'll use our account to tweet news about what we're up to--improvements to the platform, new services, etc.--depending on who's manning the feed. We have members from all across our organization tweeting away, so you'll get the flavor of a few different personalities (we often sign our tweets with a carrot and our initials; for example: ^MMI).
So come, follow us on Twitter, or sign up for an account. It's a pretty good time.
Some people you might like to follow (popular twitterers):
- IPOWER, of course: ipowerhosting
- Ashton Kutcher: aplus
- Ellen DeGeneres: TheEllenShow
- Britney Spears: britneyspears
- CNN Breaking News: cnnbrk
- Oprah Winfrey: oprah
- Twitter: twitter
- Barack Obama: BarackObama
- Ryan Seacrest: RyanSeacrest
- Jimmy Fallon: jimmyfallon
- Lance Armstrong: lancearmstrong
- The New York Times: nytimes
- Coldplay: coldplay
- Al Gore: algore
- The Onion: TheOnion
- Perez Hilton: PerezHilton
- Google: google
- NPR Politics: nprpolitics
- Pete Cashmore: mashable
- RainnWilson: rainnwilson
- Martha Stewart: MarthaStewart
- TIME.com: TIME
- Whole Foods Market: WholeFoods
- Kevin Rose: kevinrose
- John McCain: SenJohnMcCain
- Michael Arrington: TechCrunch
- Biz Stone: biz
- JetBlue Airways: JetBlue
Have some recommendations? Add 'em in the comments. 
Your Feedback, Hard at Work
We've been soliciting feedback from customers, and we've been listening to your responses. Over the past couple of weeks, we've launched a couple key changes to our offerings, which we hope will improve your overall experience.
1) The Activation Center: Activate Your Plan's Freebies in One Fell Swoop!
We recently launched The Activation Center to help customers find and activate the free tools that come in their hosting plans. Located in the top stripe of your control panel (between the "Tutorials" and "Help" icons), The Activation Center opens up a list of products that you can add to your control panel just by selecting the items of interest to you and clicking the "Activate" button. Free tools include SubmitNet, Google AdWords $50 credit, Google Custom Search box, as well as a free 60-day trial with RatePoint, and a free 60-day trial with Constant Contact, which provides email marketing tools.
Keep an eye out for more free tools in the Activation Center--we'll be adding new ones all the time!
2) ServiceCentral: New Portal for Managing Your Projects
When you purchase an SEO package (soon to be extended to a Design package or Professional Services), you'll get an icon called "ServiceCentral" in the "Marketing Services" section of your control panel. When you click on this icon, you'll be brought to a portal page, which, on the "My Projects" tab, keeps a list of your active and past projects and their statuses. From here, you can also add comments to your project and check out the latest status via comments left by your project team.
The "My Team" tab keeps track of your team members, with access to their schedules and contact information. At the moment, customers can email and call most of their team members, but shortly we'll add the ability for customers to chat with team members and schedule appointments! Plus, uploading files you'd like your team to use in the project is a cinch--just click on the "My Resources" tab, and select the directory where you'd like to upload to.
3) Akamai Quick Connect: Increase Your Site's Load Time for Visitors Everywhere
IPOWER is one of the first hosts to offer this incredibly cool service, which allows visitors from across the globe to access your site nearly as quickly as someone sitting next to our servers. Akamai Quick Connect will be available to some customers starting next week through a special promotion we're running, and we'll likely roll it out to all customers by the end of March or early April.
In case you're wondering how Akamai works their magic, here's a quick snapshot: Normal requests to see your website have to travel all the way from a visitor's computer to our servers and back. Akamai speeds up this process by caching your site's content (images, CSS, javascript) on its edge servers, which are located all around the world--so when someone in China, for instance, wants to see your site, the content will be retrieved from the closest Akamai server in China, rather than traveling all the way to our servers and back. HTML requests will still travel to our servers, but through Akamai's optimized network, which can easily locate and circumvent trouble spots in the network.
4) WebSite Creator by CM4all: Two Small Changes Based Upon Survey Feedback
We have plans to revamp the CM4all tool page in general, but in the meantime, we fulfilled two small customer requests which seem to make a big difference in the usability of the tool.
- Numero Uno: We made the "edit" link into a button so you can see it! Derrr ... not quite sure why it was a teensy tiny link to begin with, but at least you can see it now and know where to click to edit your site.
- Numero Dos: We made this new and improved "edit" button open a new window. Finally. Now you won't lose access to your IPOWER control panel when you want to edit you CM4all site.
We hope these small changes across the board make a difference in how you use your IPOWER hosting account. If you have additional suggestions on functionality, definitely let us know through comments on the blog, in surveys, and as always, through tickets in your Support Console.
Online Sales Down So Far this Year? Don’t Fret
comScore released a report today indicating that up until Cyber Monday (which was this past Monday, Dec. 1st), e-commerce sales had been down by about 2% compared to November last year. However, probably due to holiday sale prices many online retailers tout during the post-Thanksgiving shopping frenzy, Monday yielded a 15% jump over last year's Cyber Monday sales.
Additional key findings from the report include:
* Overall, retailers appear to be giving more aggressive discounts this year in an effort to encourage consumer spending; 51% of consumers surveyed indicated that the number of discounts and promotions seem higher this year than last year (compared to 12% who thought discounts were fewer).
* 39% of those surveyed indicated they felt the crowds at retail stores were fewer this year than last year, whereas 7% felt the number had increased.
Of course this is great news for our e-commerce customers here at IPOWERWEB. We truly hope your online sales end up following the post-Thanksgiving trend reported by comScore! Check out today's press release for more details on the report.
And at the risk of irritating some of our readers with an upsell, if you haven't already, it might be a good time to take advantage of a couple of the discounts *we're* offering for e-commerce-izing your site .... If this annoys you, feel free to skip the following bullets 
* CM4all E-commerce is available for 1/2 price off your first term (month, quarter, year) through Dec. 18.
* Existing ShopSite customers can take advantage of 1/2 price off their first quarter or year for ShopSite Manager or Pro (call us for details: 888-511-4678).
* PowerPay (our preferred credit card processing partner) is now offering the Authorize.Net Fraud Detection Suite--included with your payment gateway solution.
Okay--you can open your eyes again.
Find Wikipedia (MediaWiki) a Pain to Edit?
If so, then good news for you! Looks like in the near future, MediaWiki, the free open source software used to create Wikipedia, will be bringing in some new software developers to determine some of the barriers to entry for first-time editors. The Wikimedia Foundation was been awarded a $890,000 grant from the Stanton Foundation to make collaboration easier for those of us who have some great knowledge to share, but may not quite understand how to use the funky MediaWiki editor. Check out the full article on CNET >>
As you may or may not know, IPOWERWEB offers a bunch of open source applications through InstallCentral, our open source application installer. We don't have MediaWiki yet, but we're planning to add it (and a number of other applications) to our suite in the coming months. Keep an eye out--and hopefully by the time we add it, MediaWiki will have come out with a newer version of the software to make editing easier for everyone.
Google Search Still #1, But Lead Slipping
For the month of February 2008, Google remained the most popular search engine in the world with 62.8% market share. In January 2008, Google's share of the global search engine market was 63.1 percent.
The overall number of searches performed by Google was also down in the month of February, Google had 5.86 billion searches in February compared to 6.14 billion in January. Please remember that even with it being a leap year, February was still the shortest month of the year.
Online Advertising – $21 Billion Last Year
Internet advertising for 2007 totalled $21 billion. The growth in search engine advertising surely contributed to the 25% increase in Online advertising when compared to 2006. Ad revenues for 2006 totalled $17 billion and it will be very interesting to see if the upward trend continues in 2008.
After learning about such numbers we hope that your business or organization is on the Web as well. Success can come via the Internet and the first thing you need is a domain name and a web site.
Yahoo Now Together with Google?
Since receiving a bid to be taken over by Microsoft last week we are now hearing that Google (a major competitor of Microsoft) has been having talks with the Yahoo board. Microsoft's offer to take over Yahoo valued the company at $31 per share, a price that Yahoo board members feel is just too low. It's understandable that Google would not want to see both Yahoo and Microsoft join forces, so now we will have to keep ourselves posted and see what comes out of this whole situation.
Check The Weather via Google
Google has made it easier to check the weather for any city in the world. All you have to do is visit www.Google.com and search for "City Name Weather". For example if you want to see what the weather is like in Seattle, Washington all you have to do is search for "Seattle Weather".
This is what it would look like if you search for weather information for any city.
If you are in need of weather information and don't want to go through multiple pages of a web site in order to retrieve the information, all you have to do is just search the city's name followed by 'weather' on Google and you will be good to go.
It’s Official, Yahoo To Lay Off 1,000 Employees
On the 22nd of January we reported that Yahoo was planning to lay off hundreds of its employees, we now know that number is 1,000. This is according to a statement by Yahoo's CEO Jerry Yang. It is unknown which divisions of the company are going to be hit the hardest, only time will tell. It's quite sad but a reality and hopefully this can help the company head in the right direction.