Jon Boroshok
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Jon Boroshok is president of TechMarcom, an independent
marketing communications outsource for emerging technologies in suburban
Boston, www.techmarcom.com.
He has over 12 years of expertise on accounts including AT&T Multimedia
Solutions, PSINet, Sybase, Lernout & Hauspie Speech Products, and Monster.com.
TechMarcom has done work for NatWest Bank, SoftLock.com, Monster.com,
The Kryptonite Corporation, GainsKeeper.com, Motorola, AltaVista, and
DiscJockey.com. Contact Boroshok at jb@techmarcom.com.
The
Growing Rift between PR and the Media
A recent onslaught of articles questions the tactics used by PR professionals.
Here are some of the reasons behind the struggle between the media and
public relations.
