Michel Fortin
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Michel Fortin, Ph.D. is The Success Doctor,T a business
development consultant, speaker, author, and copywriter. You can reach
him at success-doctor@home.com
or at (613)748-1624. If you like the ideas expressed in this article,
then get a free copy of the complete book, "The 10 Commandments
of Power Positioning: Magical Marketing Strategies for Creating an Endless
Stream of New, Repeat, and Referral Business," by visiting
members.home.net/success-doctor.
Subscribe to his FREE e-zine, "The Profit Pill."
If Cash
Is King, Cashflow Is The Castle
What can you do to infuse an endless stream of cash into your business?
Find out.
How
to Maximize your Presence in Front of Prospects
Most businesses misinterpret "support systems" such as search engines,
directories and yellow pages as advertising mediums. They are not. Find
out what they are.
How
to Create Powerful Strategic Alliances
How can Webmasters turn their networks into a networking systems? The
answer is by developing and establishing a network of strategic alliances.
Here's how.
How to
Turn Your Phone Number into a Marketing Tool
Instant recall. Its easy to incororate words in your phone number. Try
it.
How to
Generate Better Leads with Less Time and Effort
In today's competitive marketplace, the most effective marketing tool
available is "top-of-mind awareness." But how do you get people to buy
what you have to offer?
Advertising
is a Numbers Game
Early to bed and early to rise, work like hell and advertise. Unfold
this map to learn how to promote online.
How to
Make Your Name Stick
Make it stick. Here are some simple rules to follow when choosing a
name for your company or product.
Don't
Be the Best...Be the First!
How do you get others to perceive you as being the best? How does one
imply superiority without stating it outright? Here are a few pointers
to guide you in that direction.
How to
Drive Traffic to Your Site with Domain Names
Due to the lack of human interaction on the Internet, building relationships
with your prospects will become the key to success for any online business.
Find out why.
Negative
Bytes Can Come Back and Bite You
Don't let a bad rap bite you in the back. Get the cure from the success
doctor.
How
To Reap Relative Rewards With Referrals
Let's spread the message. Word-of-mouth advertising is statistically
getting more nods from the online business community. See how it's done.
Why
Word-of-Mouth Works Wonders
"Word-of-mouth" advertising is crucial in the offline world. But referral
or network marketing, to which it is commonly referred, is also priceless
on the Web. Find out why.
How To Target
Your Most Profitable Market
Many marketers fail trying to be all things to all people. Instead,
discover the demographics and psychographics of your niche - your specific
market. Find out more.
The Top
Seven Mistakes Sales-Oriented Web Sites Make
Use one major theme and no more than two to three basic messages. And
most important, provide clear instructions on where and how to order.
How
to Use Guarantees to Increase Sales
If you offer a product or service without a guarantee, you're losing
a great percentage of potential sales. Learn how guarantees increase
sales.
What's
More Important than the Ad? The Ad for the Ad!
A headline is not meant to advertise the business, product, service,
Web site or sale. It's not a summary either. It's meant to advertise
the advertisement. Read on.
How
to Blend Bullets and Benefits to Boost Buyers
One of the greatest tools used by copywriters is a little known secret
that can multiply your response ratio. It's captivating, intriguing
and pleasing to the eye. It's "bullets".
How
to Close Sales in the 2,000's and Beyond
Today's marketplace is just as educated and sophisticated as some of
the most cunning sales champions. Find out why and how you can still
"close" the deal.
How
to Name a Product, Service or Company
What's in a name? The dizzying decision on what to call your Web site.
Make
your Benefits Clear!
Make your benefits clear and customers will notice. This essay explains
how benefits are marketed.
How
to Use "Upwords" to Increase Response
We all come from different backgrounds. Therefore, use analogies and
metaphors in your presentation to make your message easier to understand.
Find out how.
How
to Get People to Surf into your Site and Respond
This article focuses on content, copy, looks and consistency that can
captivate the attention of today's leery and undiscerning audience -
and it starts with the first page.
Narrow
Your Focus to Broaden Your Sales
An important aspect of marketing online is the fact that people have
the opportunity to effectively achieve targeted, measurable results.
Here's how to focus like a laser beam and boost your profits.
