Peter Cooper
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Peter
Cooper is a freelance journalist, and is also an eBoz! Associate Editor. He's
actually a friendly journalist who loves talking to people. If you think your
company or service might prove interesting to him, please e-mail
him direct.
Launch
Your E-Commerce Site... After Reading This!
One needs to think twice before
starting an eCommerce venture in these volatile times for Internet businesses.
Peter tells you some things you need to consider before launching your site.
Implementing
a Web Site Quality Control Plan
Help ensure the success of your site by
implementing a quality control plan now.
Banner
Usability
One of the major reasons that banner ads are becoming less effective
is a drop in usability. Peter explains what you can do to make your banners as
successful as possible.
Using
Weblogs as a Promotional Tool
Weblogs are becoming more and more popular
all the time, and if you don't know what one is or how it can work for you, you
might be missing out on a great means of promoting your business. Peter shows
you how to take full advantage of the opportunities they offer.
eBook
Tutorial
Writing and publishing your own eBook can be an excellent way
to make money on the Internet. Find out everything you need to know to take full
advantage of this new medium.
The
eBook Phenomenon
Writing
Your eBook
eBook
Formats
Publishing
Your eBook
Newsletter
Tutorial
Internet marketing gurus don't agree on much, but one of those
things about which there is a consensus is that sending out an e-mail newsletter
is a key component in any Web site's success.
Part
1: An Overview of Newsletters
Part
2: Developing Your Concept
Part 3:
Developing Your Content
Part 4: Sending
your Newsletter
How
to Write a Press Release
This tutorial will take you through everything
you need to know to create a successful press release. From finding a story, to
writing it, to getting it in to the hands of the right people, this is your one
stop press release resource.
Part
1: Overview and Summary
Part
2: Finding and Developing Your Story
Part
3: Constructing the Press Release
Part
4: Making Media Appearances
Part
5: Releasing Your Press Release to the World
Sell
to Your Existing Customers!
Repeat business is one of the easiest and
most profitable ways of making money. Find out how to get previous customers to
buy again.
Web
Statistics: Get Your Fair Share!
Traffic statistics can be very important
if you run your own Web site, but you don't need to limit yourself to only your
site's statistics. Peter tells you how to find out what's going on with other
sites and use that information to your advantage.
The
Three Rules to Keeping Your Internet Business Alive
Many high-profile
Internet businesses have gone down the tubes recently. Peter highlights the history
behind some of the failures and, more importantly, give you a few key tips for
successfully running your own Internet business.
Talk is Cheap, Lies are Expensive,
and Good Advice is Priceless
Talking with customers doesn't cost you
anything, and it may be the key to increasing your business's sales. Peter Cooper
explains.
Dealing
with Customer Objections
Customers are always right, but they're not
always fun to deal with. Peter gives you some tips on how to handle customer objections
in such a way that you still make the sale.
The
Good, the Bad, and the Press-Worthy
Want to know what a press release
is, how to write one and how to get it noticed? This article provides you with
all the information you need.
Review:
Listbot
Having a mailing list is a great way to improve your customer
relations. Peter Cooper reviews Listbot, a service which allows you to create
and maintain a mailing list for free.
Merchant
Account Tutorial - Part 5
This concluding chapter of our tutorial goes
over the options that are open to you if you can't get a Merchant Account
Review:
Atomz Search
Thinking about putting a search engine on your site? There's
a company that offers a free search engine for your site, which they run on their
own servers. Too good to be true? Peter reviews Atomz.com.
Review:
HitBox Tracker
Do
you want to track the people who use your site and make some money too? If so,
the HitBox Tracker might be right for you. Peter Cooper explains.
Extreme
Tracking
In the second of our Remotely Hosted Service reviews, Peter tells
us why Extreme Tracker is more than your average counter.
Avoid
the Colloquialisms
Avoid opening a "can of worms" in your Web site by
avoiding the use of colloquialisms. Peter Cooper will set you "straight."
Review:
Adobe Image Optimizer
This is the first in a new series of Remotely Hosted Service Reviews. Peter takes
a look at Adobe's new online optimization tool.
