Robert Spiegel
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Robert Spiegel, the Shoestring Entrepreneur, is the author
of The Complete Guide to Home Business (AMACOM) and The Shoestring Entrepreneur's
Guide to the Best Home-Based Businesses (St. Martin's Press). For questions
or comments, email Robert, at spiegelrob@aol.com.
Bye, Bye
Sales Force
Who needs a sales force? In the future, corporations will replace them
with sophisticated customer service groups staffed by highly trained
professionals. Find out why.
Panning for
Nuggets at the Job Sites
In business-to-business marketing, what are you really seeking? Companies
with unmet needs, of course. This article will help you meet them.
Brands:
The Gentle Touch of Familiar Ground
f you want to succeed in online retailing, you better create a strong
brand. A great brand name can take a lackluster product and make it
hot. Here's how to create one.
What's
This Sticky Stuff on Me?
If e-retailing has become so simple and obvious, how come only 25% of
consumer sites recognize the buyer as a repeat customer? Find out the
answer - and more.
Opt-In
for Some Viral Stickiness
After years of using the concrete world's marketing concepts, e-business
has discovered a few special properties of its own that can drive a
flow of revenue. Read on.
Just How
Big is the Internet Economy?
As Mark Twain said, "There's lies, damn lies and statistics." And the
statistics on the size of the Internet economy are all over the place.
Here are some more.
Who
are the Netpreneurs?
Are you a cybergeek in his early 20s who doesn't know how to tie a tie,
wears sandals with suites and speaks in web jabber. The times they are
a changing. Read on.
Magazines Online:
They're Finally Getting It
When you're a magazine, you sell advertising, not products. But recently,
a few of them started making deals with retailers to give their customers
what they really want. Read further.
