Shawn
Collins
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Prior
to joining ClubMom to launch and operate their affiliate program, Shawn served
as the Affiliate Manager for Refer-It.com where he developed content, generated
online marketing strategies and maintained strategic partnerships. His columns
on affiliate marketing have been published on ClickZ, eMarketer and internet.com.
Additionally, Shawn founded the New York Affiliate Manager Coalition, a professional
organization of affiliate marketers. In addition to being an affiliate merchant,
Shawn is also a "super affiliate" with a number of his personal sites, including
BabyLounge.com, BallFourBook.com
and MommyRx.com (PlanetRx
Affiliate of the Month in August 2000). Shawn received a BA in Communications
from the University of Maryland at College Park.
Weighing
Your Affiliate Program Options
Building a quality affiliate program is
much like building a baseball team: draft, trade, and pick up free-agent affiliates.
Learn some tips for giving your program a strong foundation.
The
Best Sites in Life are Free
Affiliate programs provide companies with
a low-cost sales force that produces a reliable revenue stream. Find out more.
Brave
New Affiliate World
Latin America offers a wealth of untapped affiliate
program opportunities. Maybe you should consider focusing your attention south
of the border.
Jump
Start Your Affiliate Program with Internal Support
If you are going to
run a successful affiliate program, it is vital that you build internal support.
And it all comes down to three basic tenets: activate, educate, and organize.
Seven
Deadly Sins of Affiliate Programs
If you are conducting business online,
the question is no longer whether or not you should have an affiliate program.
The question now is how to set up a successful affiliate program. Here are some
things to avoid.
.com
All Ye Faithful Affiliates
Want an sure way to increase your affiliate
program's revenue? Turn you average affiliates into "super affiliates." Shawn
tells you how.
The
Price of an Affiliate Program
Affiliate programs advertise fantastic
benefits, but often don't tell you that there's a price to be paid. Make sure
that you know all the costs before you join in.
Keeping
Your Affiliates Loyal
Does having more affiliates lead to more money,
or more problems? Sometimes it's quality, not quantity, that counts when it comes
to affiliates.
Communication
101 for Affiliate Managers
Communicating with your affiliates can help
you stand out in the world of affiliate programs, and that means greater commissions.
Affiliate Programs 101
- A Primer For Success
We've all heard how wonderful affiliate programs
are, and how they are an invaluable tool for eCommerce, but what are they? Shawn
Collins gives you an introduction.
