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Choosing an Affiliate Program

Home > Profit > Affiliate Programs > Getting Started

by Kevin Sinclair

Does the program enable you to share in the lifetime value of the customer?

Great programs will give you commissions on all future purchases of the customers you introduce. This is where the real profits are. These types of programs, in effect, allow you to partner with the supplier.

Does the program reward you for introducing other affiliates?

This type of program is commonly referred to as a two-tier program. Often your customer may become an affiliate also and you will be rewarded for this.

Is the supplier interested in your success as an affiliate?

The top affiliate programs engage in a process of coaching or information sharing to help you succeed. Affiliates are provided with regular newsletters outlining what is working for successful affiliates and providing updates and details on new products.

Is the commission reasonable?

Commission rates on commodity products such as books and CDs are low. This is because there is very little margin in the products due to competition. Look for products that have a commission rate of 15% or more that are not commodities - that way you will be better able to recoup your customer acquisition investment.

 
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