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 5 Tips to Increasing Your Reseller CommissionsHome > Profit > Affiliate Programs > Increasing Commissions by Rob Willmann No matter what affiliate programs you currently use, the following 5 tips will help you market your affiliate programs effectively. Your newsletter subscribers will thank you for using these 5 tips: 1) Pick Your Reseller Programs Based
On Your Target Market. By putting these 5 tips into work, you can develop a deadly leads generator that's sure to increase your commissions. I use these same 5 tips every time I promote a new product or service. Let's Go! --==-- There are thousands of reseller programs online. Before choosing which program you wish to endorse, you need to compile demographic information on your target market. If you have an ezine or online newsletter, this is relatively easy to do. Create an interactive poll where your subscribers can tell you exactly what types of products and services they're looking for. Segment your subscriber base into subgroups based on the results of your poll. Example: If you have 500 subscribers to an Internet marketing newsletter, you could ask them to complete an online poll such as: 1) Which of the following are you most interested in? a) Finding a better Web site host When someone fills out the form, place their answer into a database along with their email address. Then, send a customized email to each group. Now you have concrete statistics you can use to find which resellers work for you. If your subscriber are more interested in Web site hosting than business automation, your goal is to find a hosting company that has an excellent compensation package. Sign up as a reseller and promote their products and service to the subscribers whose answer was "web hosting" in your poll. That's powerful! --==-- If you sell a product online, your most receptive market consists of your previous customers. People who have purchased your product or service have placed their trust in you. Your customers have essentially "prequalified" themselves to buy from you in the future. Back End sales is essentially the process of selling a high price point item to your current customer base. The most profitable Web site marketers do this. You can too! Here's how: If you sell an informational product that costs $20.00, sign up as a reseller for a similar product that pays you $75 to $100.00 in commissions per sale. Then, contact your existing customers and explain how this product can help them. I use this same technique to sell Allen Say's Internet Marketing Site. When someone signs up for my newsletter, I send them a personal recommendation for Allen's product, and I do make commissions from him. ($30.00 per sale.) --==-- Have you ever recommended a movie that you've never seen to your friends? Probably not. Yet online, this happens daily. I receive tons of spam from marketers who are promoting a product or service that they've probably never purchased themselves. It's hard to sell a product or service that you've never used. Why? Because you can't write a personal testimonial about how the product or service has helped you. Instead, try this technique: Purchase a product or service online from a company that has an active reseller system. Once you receive your product or service, review it and send your review to your current customers and newsletter subscribers. (Read the next tip for more info.) In the last tip, I talked about how I promote Allen Says' Internet Marketing Site. The reason that I make commissions is because I have personally purchased Allen's product and I use it weekly. Every time I promote Allen's site I make sure that I mention the fact that I am a customer of Allens. This adds clout to my marketing messages. By promoting products and services that you've purchased yourself, you instantly ad credibility to your marketing materials. --==-- Banner ads have such a low click through rate, yet webmasters continue to use them. Here's a better idea: Write a testimonial or review about the product you're reselling instead. Text links out pull banners by as much as 80% (according to my own data). Product endorsements via reviews and testimonials are much more likely to attract interest that simple banner ads. When you're writing your testimonial or review, make sure you sound honest and credible instead of "over the top." (Be sure to read Tip #3 for more help.) --==-- By putting the above examples to work, you'll start to attract more and more prospects. Unless you have a rock-solid method of dealing with customer support and inquiries, you're doomed to failure. Automate as much of your prospecting as possible. Here's a few methods you can use to make your job easier: 1) Place your marketing materials on autoresponder. Get a free autoresponder from Marketer's Choice at: http://www.ubrande.com/marketers_choice.php3?mc2 This will allow you to send timely marketing messages to your prospects without having to do it by hand... Definitely a time saver! Another similar ideas is to try to gain subscriber *before* you attempt to sell them anything. That way, you have their permission to send them product info on a periodical basis through your newsletter. (I always experience a boost in sales the day after I send out my newsletter.) 2) "Pre-qualify" prospects. Instead of placing a simple link on your site to promote a reseller program, write an article that prequalifies the reader. For example, an article about growing your own newsletter would be an excellent way to prequalify potential customers for the Gold Mine ebook. If someone was interested enough to read the article and click on your unique reseller link, you're much more likely to close the sale. 3) Create a FAQ (Frequently Asked Questions) page on your Web site When I am looking for specific marketing help, one of the first places I look is at the FAQ page on some of my favorite marketing related Web sites Create a FAQ page, and compile a list of questions and answers about the reseller program you're using. Answer the questions that potential customers may have such as: How will this product help me? Is there a money-back guarantee? What kind of customer support can I expect? By answering your prospects questions *before* you send them to your reseller link, you're much more likely to make a sale. Remember, increasing your commissions checks does not mean working harder, just smarter. |
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