How to Train your Affiliates -
Five Crucial Steps to Making Money
with your Affiliate Program
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By Walter Griffin
The Internet is a BIG place. While there are hundreds
of billions of dollars changing hands, it is hard to cut through the
crowd to get your share of the Internet gold rush.
No question, the fastest way to profits is to start
your own affiliate program. You get other people to promote your business
in exchange for a commission on sales.
Sounds great in theory, but your affiliate program will
fall flat if you don't have a simple training program for affiliates.
Follow these five steps to making your affiliate team a streamlined
money-making machine.
1. Work hard to get all your affiliates to put your
link on their site and/or in their email. This sounds rudimentary,
but it is by far the most difficult part of getting your affiliate
program off the ground.
Despite good intentions, 80 percent of those who sign
up for your affiliate program won't get around to putting your link
on their site. They are busy people and you will need you to politely
remind them three, five, even seven times.
Send your reminders in the form of a free report showing
them how to promote the opportunity, a monthly newsletter, or occasional
email updates on how well the affiliate program is progressing.
2. Show your affiliates the magic of good ezine advertising.
Pick out a handful of good email newsletters that let your affiliates
place an ad for $15 to $40. Busy affiliates will find this more attractive
than spending hours placing free ads and getting discouraged. Send
them to E-zineZ.com, BestEzines.com, and LifeStylesPub.com for info
on ezines.
3. Write, or have a someone write for you, several
ads and sales letters your affiliates can use. Put them on your website
and have them available via autoresponder. Be sure to remind affiliates
that spamming is forbidden. You may need to clarify what spamming
is to new affiliates. Most affiliate spammers do so unintentionally
because they are new and simply don't know better.
4. Design some banners your affiliates can place on
their sites along with simple instructions for linking them. You can
get excellent free banners from Zy.com and NetStudio.com.
5. Develop a web page with your sales letter on it.
Offer individualized pages to your affiliates. Many people find this
the best and easiest way to promote an affiliate program. If you have
a few dozen affiliates, you can make your pages manually. For larger
affiliate operations, check out one of the many replicated page systems
available.
By creating your own affiliate training program centered
on these five steps, you can avoid common pitfalls and put your affiliate
program in high-earnings mode.