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by Eva Almeida

Even though I wouldn't call myself a highly profitable success story, when I finally decided to focus on a specific target market (ebook publishing) and concentrate on fulfilling their needs, my sales from affiliate programs jumped at least 75%.

I began online with a generalized marketing site that was lucky to get 500 visitors in a month regardless of how much active promotion I was doing.

Then, I did an in-depth review of HTML compilers for potential ebook self-publishers... and my traffic increased substantially! It became so popular that I decided to create my own domain solely dedicated to ebooks at http://www.ebooksnbytes.com

I chose complimentary affiliate programs for marketing ebooks, HTML compilers, pricing surveys like the new "Make Your Price Sell," and other ebook-related programs, and all were much more successful at generating sales than from my previous site.

Visitors increased from several hundred to almost 10,000 per month in the space of only a few months. I have to laugh when I remember that my previous site would be lucky if it had 10,000 hits in an entire year!

The point I am trying to get across is that by analyzing your own site's statistics... you may notice that you are sitting on a potential gold mine without even realizing it.

Which page on your site is getting the most visits? Does it happen to be a page giving away free ebooks or software? I noticed that for my own site and rushed to create a popular site for free ebook downloads at http://www.free-ebooks.net where I give ebook publishers free featured listings.

Take an honest look at your own site... is it unique compared to many other sites out there? Do you have any original and helpful free content to attract visitors? What areas of your site are the most popular... capitalize on those pages by featuring them or even creating separate domains with those target markets. Whether you will be catering to ezine publishers, web designers, people wanting to lose weight, or even dog breeders, all can be excellent target markets to cater to. Another benefit to niche marketing is that you may end up being ranked high on search engines without much effort since your pages will be specific as well as content-rich.

To summarize: Analyze site traffic... pick your most popular topics and specialize in those areas by building a highly informative site around that specialty. Whether it is golfing, nutritional supplements, ebooks, babies, or even snorkeling... there are affiliate programs and books that you could sell on the side for extra income.

Be an expert in a topic you love and know well (or learn as much as you can about it) and then go for it!