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by Michael Wong
A friend of mine, Kevin Nunley, aka Dr. Nunley, (you
may have read his articles) wrote to me asking for advice on how
to market some guides that he had written.
Here's his email:
"I have three print guides that I sell as a package
for $28. It's almost more trouble than it's worth to have them printed,
take orders, and mail them out. They would be much more
effective as an e-book or website where we could get a fee for viewing
or download. Any ideas?" Here's my reply:
"Hi Kevin,
It's funny. I was just thinking about writing an e-booklet to sell
via electronic download today.
I was looking around to see how it could be done and this seems
to be the best option I can find so far.
www.booklocker.com
They will put your guides into an e-book format, list it, and make
it available for electronic download. I didn't look at the details,
but I think they will handle the transaction, etc. They take 30%
commission, which seems reasonable.
Please tell Shawn, who owns Booklocker.com, that I sent you.
Alternately, I saw digibuy.com.
They will sell your e-book for 11.9% commission or $2.35 (or thereabouts),
whichever is greater.
But you will need to put the book into an e-book format.
Another option is to place the guides in a password protected area
of your site. Sell subscriptions, using digibuy.com. I think they
can give out individual passwords, so everyone has a different password.
Also, why don't you offer them to Internet or home business magazines
on a non-exclusive rights basis? Propose that they give one of the
guides away as a freebie with their magazine.
I don't know what the going rate is, but if they had a circulation
of 100,000, I'm sure 10, 20 or 50 cents per copy would be a nice
deal!
From there, you can offer it to Internet magazines in other countries
and in other languages!
You could have a lot of success with this method.
I hope that helps. Let me know what you come up with. Good luck!!"
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Guides or booklets sell by the thousands, and some
by the millions. I know some people make a small fortune simply
gathering the information together and compiling it into booklets.
If you can sell booklets in a printed format for
$28, surely you could sell them for $9.99 or $4.99 electronically
on the Net. Without all the overhead and headaches, it would be
a much simpler way of making a nice, tidy profit.
Now, with the advent of the Internet, I think booklets,
converted into e-books, would be a money spinner. And as far as
I know, this hasn't really been exploited yet.
I wouldn't be too surprised if a website like Booklocker.com
is taken over by Amazon. I really think Amazon will go into the
self-publishing market one day.