Remember in elementary school when the teacher said you could bring something for Show and Tell? Maybe you had a special toy or project that you brought. The kids crowded around with the kind of enthusiasm and attention that meant they really enjoyed the experience.

You can boost your profits by using this same concept with customers. You will find successful selling is Show and Tell for grownups. Instead of looking at selling as trying to change a prospect's mind, relax and simply show and tell about your product or service.

Give customers plenty of time to look at, try out, and consider your product. Give them as many details as they desire. Customers will immediately loosen their defense as they perceive you to be someone who is HELPING them to make a good decision. When that happens, a sale is just around the corner.

There is solid scientific evidence that explains why this works. Studies show that only 10 to 15 percent of customers buy on impulse. A full 70% like to take their time. They are reasonable people who want as much information as you can give them.

This is why LONG sales letters work so well. Some of the top selling sites on the Internet greet you with web pages that would stretch to 25 pages if imported into a word processor.

Another of the Net's most incredibly successful strategies is shareware. The customer can download the product (information or software) and try it out for 30 days. They can decide to buy the product at the end of the trial period.

This method works remarkably well. Even people who download shareware out of curiosity with no intention of buying it get hooked once they have had a few weeks to use it.

Look for ways you can use these Show and Tell sales strategies in your business or on your job. Be creative with your own ideas on how to apply the shareware principle to your marketing.