How to Easily Find Buyers for Your Product and Get Them to Your Site

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So you have your web site up and running. Everything is in place and you've refined your site layout and copy to perfection. You've submitted your web site to the "Big 10", signed up with a few link exchange programs and so on.

Yet, something is missing... VISITORS!

Where are they? Why doesn't your site appear in the search results? When will people start noticing your fantastic site and great offers?

Maybe never...

If you're relying only on "mainstream" marketing methods.

The "mainstream" marketing methods that most web site owners use, are becoming less and less effective as more and more people use them.

So what do you do?

Here's a few "non-mainstream" strategies that have proved to be extremely effective at doing one thing...

Getting you SALES!

It's sales you care about. Not the number of "hits" your site receives or how much "traffic" a certain method brings you. Sales. It's the bottom line. You either get them or you don't.

So how do you get more sales?

Glad you asked!

To begin with, you must have a "Class A" web site: ...loads in 9 seconds flat (or less) on a 28.8 modem ...all links work ...page layout is clear and easy to navigate ...copy is clean and motivating ...you offer reasonably-priced,quality products

After you have made sure your site meets these "minimum" guidelines, you'll be ready to promote, promote, promote and then... yep, promote some more! It's a process that successful business owners both off and online learn to adopt in their daily activities.

The following plan is perhaps the most simple and yet most effective plan you'll come across. Funny how the simple things in life always tend to be the most rewarding.

Step One - Who would most likely want to buy what you sell?

Although this may seem obvious at first, it may pay off a few weeks down the road if you refine your answer down to the smallest denominator possible.

Here's a quick example: Say you sell a "paint restoration" product. It can be used for restoring many types of painted surfaces including old automotive finishes to near "showroom" shine.

Who would want such a product?

Let's see... car dealers, automotive body shops, automotive hobbyists, etc. That's just one slice of your "market pie".

What other types of painted items would benefit from restoration. Where do you go to find these potential buyers?

The best source online is email newsletters. The reason is simple. Most people like to read about what interests them. They also tend to subscribe to information that specifically relates to their profession.

Using the Internet, do a search for newsletters and articles that relate to your target subject. Copy the email address, web site url (if any) and the editors name of all matches, or as many as you need. The list of names you now have in your hand contain the one essential ingredient to your marketing success... the attention of your most likely buyers!

Step Two - How do you get your offer in front of your market via all of these free ezines?

Simple. You can either buy ad space or submit an article for reprint in the ezine itself. Your choice will depend on two basic factors.

1. How much can you afford to consistently advertise with ezine ads each month?

2. Are you willing to produce your own informative articles?

The best scenario would be to do both. At the current time, placing a well thought out ad in a targeted ezine with good circulation will bring you the best return on your money. And ezine ads are usually very affordable as well. A monthly ad budget of $200 can bring you a huge return in sales provided that your site is a "Class A" web site.

If your ad budget is more like $2, don't worry. You can still get the same profitable results by offering a self-authored, informative article instead of money.

But not just any article. Instead, one that delivers an immediate benefit to the reader...

Useable content!

Your article can be as simple as explaining where to find lots of valuable information or tools that relate to your subject. Or it can be more like a mini-guide, offering specific, in-depth, how-to information (like this one). It can also be any variation in of anything in between.

What matters most is that the information you provide is relevant to the readers needs or wants. And don't forget to double check your spelling and wording for errors. Definitely make it easy to read. The best articles are those that appeal directly to the readers desires and are "sweetened" with a good story, added humor, interesting facts, etc.

Step Three - What should you sell to your customer next?

Ah! This last step must be a "doozie". Because most people fall flat, right here. Instead, they spend all of their ad budget finding new customers and zero dollars on "backend" selling to their existing customers. Backend selling is many times more cost-effective and profitable.

The typical logic is to step your customer up to "the next level". In other words, offer them products and services that compliment their previous purchase(s).

Offer your current customer base with premium offers for related products and services they are most interested in. If your not sure what those items might be, ask. Just include a small poll in one of your email communications asking them what they would like to receive, what problem they would like resolved, etc.

Then build your product or service around this information. The result, a "tailored to fit" solution to your customers' wants!

You can also provide a solution based on someone else's product. The choice is yours, but having your own product is the best way to go. This is where you ultimately want to be. It offers the absolute best medium for identifying a need, filling the need and delivering the need. Your customers benefit and you benefit. A true win-win solution!