How-to Tricks for Increased
Sales Using Free Offers
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Sales
by A.L Haines
Did you ever buy something you didn't really need just because you received something
free that is worth the price you paid? Everyone has a some time or another, I
did it earlier this week.
A couple days ago I received an
offer in an email from a leading business publisher. The email didn't really tell
me too much on what good the newsletter would do me, but the promotions for the
free download worth $140.00 sure caught my attention. It was an offer I couldn't
refuse. After all "The Freebie" was at least worth the subscription right?
TIP;
ALWAYS INCLUDE A FREE OFFER WHEN ADVERTISING
An irresistible
offer is why people buy things. Ask yourself, if you could get $140.00 for giving
your email address to someone, would you? You bet you would!! This only proves
that if you want to increase the response rate to your ads, give the people something
FREE. Most Small Internet Marketing Business's hardly ever utilize this attention
getting technique. Bad mistake that could have been avoided. Even the worst advertisement
ever written will garner more traffic if it had included something FREE.
TACTIC;
USE DOUBLED UP ADVERTISING
I refer to this tactic as "Double
Ading" The original advertisement doesn't have generate sales at all. It's used
to generate leads and traffic to your business website. Half the battle is getting
them to your site. The increase in traffic should result in more prospects coming
back. Using two ads in "one" advertisement is not as easy as it sounds, but by
experimenting you will get quite good at it in a rather short period of time.
Double Ading = More Traffic = More Leads = More Sales
TECHNIQUE;
HOW TO DEVELOP AN OFFER
I've used the following 3 procedures,
many, many times to create FREE offers to promote products. It's quite simple
and easy. The TRICK is to make it Appeal to the prospects subconscious mind that
they simply MUST do what you said to do. Try it, you may like the results.
STEP
1:
Select One (1) product or service to promote. The problem is too many
ads on the same page. This is mostly seen in email publishing where 5-10 ads usually
grace the e-mail. This is fine for an ezine or newsletter, but not when your attempting
to hold a readers attention. The prospect got lost while looking at everything
else that was offered. Keeping it simple is very important. When selling multiple
products or services PICK ONE, and ONLY ONE. Use this as your major "Traffic Generator"
for each campaign.
STEP 2:
Decide what you want your
prospect or customers who receive your offer to do. A good example would be, do
you want potential prospects to write you an email or to call you toll free for
additional information? Maybe you want them to visit your business website. It's
also acceptable to use 2 TACTIC's at the same time such as, an autoresponder reply
for more information, coupled with an offer to join right away. Utilize what you
feel is necessary. Experiment, find what works best and GO FOR IT.
STEP
3:
Make an offer they simply "Can't Refuse". Make it as attention getting
and attractive as you possibly can. Make your offer "HYPNOTIZE" them. Make them
think clicking your link is their only solution. The world might end if they don't!!
My point is, don't be afraid to be outrageous, silly, even border line nuts with
the text content. A good habit is to write four or five, 5-6 line ads QUICKLY.
Don't worry about spelling mistakes or grammar. Just write them. When you complete
this task, GO BACK and REWRITE THEM, over and over and over until you your satisfied
with the ad.
"I will get you free stuff" is bland & not very
enticing. "I'll GIVE YOU this AMAZING Software FREE" Makes the prospect want to
take advantage of the offer. Again, you need to experiment, test and track the
ads till you find what works best.
Below are VALID LINKS used
in the above article.
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TIP; GIVE THE READER SOMETHING FREE
-----------------------------------
20+ FREE DOWNLOADS which include everything from cgi zips to e-books to software
& more!!
< mailto:20downloads@sendfree.com >
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TACTIC; Use 2 ads at the same time to draw clickthru's
------------------------------------------------------
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-----------------------------------------------------
TECHNIQUE; Use the
3 steps to promote the (1) product
-----------------------------------------------------
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TRICK; Getting
prospects to your site.
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Getting
the prospects to your site is obviously the most important, keeping them there
is a very close second. Getting them to return is your greatest reward & chances
are they have the idea in their mind to make the purchase.
