Sell with Coupons

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by Kevin Nunley

Coupons are a classic way to pull in new customers. Coupons offer a discount, a freebie, or additional products for the same price.

The catch is the customer usually has to BUY to get the goodie the coupon offers. The prospect who was already considering your product or service will be especially motivated by your coupon.

Virtually any kind of advertising can act as a coupon. Include a coupon to clip on your fliers. Staple a pad of coupons to your small sign. You can even make a display ad look like a coupon.

Some Internet entrepreneurs have issued e-mail coupons. At the very least, you can say "tell us you heard this ad and get 20% off."

Some industries use coupons extensively. It's hard to sell a pizza without a coupon.

If your line of business does not normally use coupons, consider your situation a real opportunity. You can bet your customers are familiar with coupons, so why not offer one?

My neighbor, a family doctor, promoted his new location by offering a coupon discount for the first visit to his office.