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Your Focus to Broaden Your Sales
Article by Michel
Fortin
An important aspect
of marketing online is the fact that people have the opportunity to effectively
achieve targeted, measurable results. Too often however, marketers are told again
and again by the Internet establishment that traffic is the solution to online
success.
Based on the law of averages, that premise
is not too far off the mark; the more people hit your site (or see your offer),
the more responses you will naturally receive. Quantity is therefore an important
aspect of surviving online. And to accomplish such, he likes of banners, posts,
links, ads, and search engine submissions all over the Internet.
It
is absolutely true that, if you want a lot of hits, you want your site (or access
to it) to be in front of as many eyeballs as possible. But what about quality?
Would it matter if your site generates an incredible quantity of uninterested
visitors that will simply never buy from you?
For those who
wish to find more effective and cost-efficient means of selling more successfully
online, then attracting a higher quality stream of web site visitors -- that is
interested, pre-qualified visitors that are ready to buy -- is definitely a better
alternative.
For example, shots in the dark must be repeated
multiple times in order to finally hit if ever one's target (or audience, in this
case). But when that target is in plain view, one's chances is obviously greater.
More important, if at the same time the weapon one chooses to hit that target
is a little more sophisticated and precise, those chances are even better.
However,
the challenge facing most people is the idea that they feel they must contend
with a choice: Quantity versus quality. But it should not be a choice -- the ability
to achieve both is possible. It is to simultaneously have a better target and
use a better weapon.
It's called "focused marketing." Focused
marketing is to consistently combine both niche and target marketing. Applying
either one can multiply your results. But by applying these two simple approaches
together, your results can multiply exponentially and also quickly.
