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How
to Convert Hits into Sales
Article by Kevin
Sinclair
One of the common questions asked by web site owners is: "I’m
getting plenty of hits but no sales – what is going on?" This article
will give you some tips on how to address this issue.
Your Product
The
first area to review is the product or service that you are offering. Does a market
exist for it? To answer this question you need to find out whether similar products
are being sold on the Internet successfully. If not, you may need to rethink your
Internet strategy. If others are selling a similar product successfully, then
this would tend to confirm that there is a market for your product.
Next,
look at the strategy and pricing being adopted by your competitors. How do you
compare? Why should your visitors buy from you rather than one of your competitors?
Answering these questions will provide you with valuable information you can use
to improve your situation and generate more sales.
Also, take a critical
look at your product quality. Does it live up to the claims you are making on
your web pages? If not, improve your product so that it does or modify your web
page to be more truthful about it.
