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How to Convert Hits into Sales
Article by Kevin Sinclair

Provide Solutions

Your visitors are looking for a solution to a problem. Do you know what problems your visitors are looking for solutions to? Does your web site show how your product will solve your visitor’s problem? You will need to put yourself into your visitor’s shoes to better understand what they are seeking so that you can provide the solution they need.

One way to better understand your visitors is to monitor where your visitors are coming from. If they are coming from the search engines, knowing what search terms they are using can provide some clues. You may find some surprises when you review this information about your site. The tool I use to capture this information is WebPosition Gold. More information can be found at the URL: http://www.ksinclair.com/sengine.htm

Once you understand the problem your visitors want solved, revise your web pages to show that your product will provide the solution they need.

Site Design

Your site needs to look like it is a commercial web site rather than an amateur home page. The design needs to be consistent from page to page and it needs to be easy to navigate. Contact details including physical address, phone numbers and email address need to be shown.

Graphics need to be minimized to ensure that your page downloads quickly. Also, ensure that your web host provides a fast connection to the Internet. Most people will not wait for a page that takes a long time to download. They will just move on to your competitor.

Make it easy to order. I recall seeing statistics recently that suggested that a large number of people abandon a web site in the middle of the order process. A common reason for this is that the order process is too time consuming and complicated. Make yours simple and quick and you will lose fewer sales.

Ensure that your web page has a strong headline that grabs your visitors and makes them want to read more. Your headline should in effect say "You have this problem, here is the solution". Your web site should then demonstrate that you understand the problem and that you can in fact provide the solution.

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