Writing
Effectively -- Getting to the Heart of the Sale
by Kevin Nunley
You
may want your sales copy to read like Shakespeare, but that's not always the most
effective strategy. Don't turn your readers away with writing that strays from
your message. Dr. Nunley shows you how to keep your copy focused to increase your
sales. What's
More Important than the Ad? The Ad for the Ad!
by Michel Fortin
A headline is not meant to advertise the business, product,
service, Web site or sale. It's not a summary either. It's meant to advertise
the advertisement. Read on. Do
you Know the Most Important Acronym?
by Lisa Bryan
A look at the
lexicon of acronyms. How
to Blend Bullets and Benefits to Boost Buyers
by Michel Fortin
One
of the greatest tools used by copywriters is a little known secret that can multiply
your response ratio. It's captivating, intriguing and pleasing to the eye. It's
"bullets". Does
your Site Tell the Truth?
by Bob McElwain
For this author, the secret
of good copywriting and advertising for webmasters is in telling the truth. Don't
believe it? Read on and find out why. The
Most Important Aspect of Marketing your Business
by Betty Wilkins
Writing a highly effective sales letter could be the most important thing you
will ever do for your Web business. This article explains how and why. Making
Sales at Gunpoint
by Mike Enlow
Some webmasters think they can put
a few pages on a Web site, sit back and watch the money flow into their account.
If you're one, read this article on marketing. | 
