Increase Internet Sales with Free Trials

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by Shelley Lowery

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If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling your potential customers to review your product and providing them with an easy ordering process, you can increase your sales immensely.

Free trials are not exclusive to software programs. There are many ways you can offer a free trial no matter what product or service you're offering. For example, if you've written a book, consider offering it in an electronic version; better know as an eBook. You can include your entire book within the eBook and choose to lock out certain chapters.

In order for your potential customer to gain access to these chapters they will be required to purchase the full version. You can include an order form and instantly take orders, right through your free trial Ebook. When you receive an order, you simply send your customer a predefined user ID and password that you set up when you create it.

A good program to assist you in creating an Ebook is WebCompiler.

This program will compress your HTML documents into a self-contained "executable" file. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution.

This .exe file is a completely freestanding program and requires no installation. When clicked on, the program instantly opens your book on your client's desktop. In addition, WebCompiler will enable you to lock out certain pages of your Ebook or an entire directory.

The key to using a free trial version is to offer your product for download from your Web site and allow it to be freely distributed. Provide some valuable free information, but save your most important information for the unlocked version. Make your locked chapters sound very intriguing and create curiosity. Tell your potential customers what they will receive by purchasing the full version, provide a complete list of all the benefits, and provide them with an easy ordering process.