Text Links Are Best

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by Michael Wong

Do you know what kind of links work best? Banners? Text? Search boxes?

Well, you may or may not be surprised to hear that text links are over 86% more effective than banner links.

Here are the key findings in a recent report, published by Linkshare, the affiliate network.

Textual links within content also perform well. Banners are the most used type of link but least performing. Conversely, storefront links are the least used but most effective.

Most Used Links (in order of most to least):

1 - Banner Links
2 - Text Links
3 - Product Links
4 - Email Links
5 - Search Box
6 - Storefront Links

And the results?

So, if you want to improve your orders to click-through or click-throughs to impressions ratio, switch your banners to text links.

Source: Linkshare Network