What
You REALLY Need for Success with Your Business Website!
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by John Soares
What does it take for YOU to be successful? You need
persistence, patience, efficiency, optimism, good communications skills,
flexibility, integrity, and a service-oriented personality. This article
will show you why you need these qualities to succeed as a business
webmaster.
Persistence
Success will be yours if you never give up! It may take some time
to show a profit, but you will be successful if you keep at it!
Patience
Patience and Persistence are partners. If you have both, YOU WILL
SUCCEED. I hear you saying "I want to see results NOW!". I have said
that many times. Build your business as you would construct a quality
home. You must first pour the foundation. Pour your business "foundation"
first by:
- Building an effective website.
- Promoting your website efficiently.
- Publishing a quality newsletter.
- Building a newsletter subscriber base.
- Tracking your visitors and following up with possible customers.
Efficiency
In my article on promotion, I tell you what to do and what not to
do. If you need a copy of that article, I can send it to you. It comes
from my personal experiences; do not make the same mistakes I did!
Remember, THERE ARE NO SHORTCUTS!
Optimism
Keep a positive outlook! In slow times, get away from it for a while.
You will come back in a different frame of mind.
Good Communications Skills
Subscribe to discussion groups and bulletin boards. Talk to other
webmasters. Ask them what works and what does not work. Pick their
brains! Most serious webmasters are happy to tell you about their
Internet experiences. Learn from them!
Flexibility
Be willing to try new and possibly strange ways to promote your site.
You never know what is going to work. Just avoid the "too good to
be true" programs!
Integrity
There is nothing so precious as your good name. Guard it with your
life. Never do anything that is remotely questionable or unethical.
Remember, bad news always spreads like wildfire! Think of it this
way; most humans remember bad news a lot better than good news. It
tends to stick in their minds longer. So remember this; it takes nine(9)
good things to erase one(1) bad thing.
Service-Oriented Personality
What should you do if one of your customers is unhappy? Do everything
possible to satisfy him. If you do not, you may get some negative
word-of-mouth advertising. On the other hand, if you are willing to
jump through hoops to satisfy him, it is very likely that he will
tell others how good you were to him. You might get a new subscription
or even a sale out of it, just for going that extra mile for an existing
customer!
Success will be yours if you never give up, relentlessly
and effectively promote your products, earn and keep a good reputation,
and service your customers, especially AFTER the sale. Best of luck.
