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 Cost Per Impressions AdvertisingHome > Promote > Advertising > Banner Advertising Click here for an explanation of what Cost Per Impressions or CPM advertising is. Below is a list of advertising networks where you can buy and sell banner impressions. These networks usually represent a network of websites. If you sell your banner impressions via one of the networks, expect to pay 40-60% commissions to the network. These advertising networks are best for selling remnant impressions that you can't sell. The rates you are likely to get is quite low, sometimes as low as $2-3CPM. I have a theory that getting your site listed in these advertising networks can help to attract new advertisers. Most of the big advertisers use one or more of these networks. I believe they usually scour the listings to see what sites and spaces are available, which means your site might catch their attention. Flycast
Network Sellers - Requires web sites to provide a minimum of 100,000 impressions per month or 2% of your total inventory, which means your site must generate in excess of 5 million impressions a month! Takes 40% commission. eBoz! was part of the Flycast network. I simply added their banners when I have any unsold space. On average, they pay approximately $4.20-4.60CPM, which isn't a lot, but better nothing! The great thing is that they seem to be able to offer as many impressions as you can display and I've never had any payment problems. I've noticed that they also mix in a selection of pay per click banners. But I think their software works out which types of banners get a higher click-through rate in my site and tries to display them accordingly. As a result, some of the click-through rates have been as high as over 14%. When you consider the industry average of just over 1%, the results are pretty amazing. I have no hesitation in recommending Flycast, if you can get your site accepted. I don't recommend that you rely solely on serving their banners, as the CPM rates are quite low. 24/7
Media Sellers - Only accepts sites that generates 1 million+ impressions per month. Adsmart
Network Sellers - Minimum of 2,500,000 monthly page views/impressions. Adauction.com
Sellers - Your site should have at least 1,000,000 impressions per month and 100,000 unique users. If your site does not match these guidelines, they still encourage you to register. They are always looking for sites with unique target audiences and may still be interested in your inventory. BURST!
Media Sellers - Accepts sites with a minimum of 5000 page views per month. A non-exclusive site gets 50% of ad revenue, with a one year exclusive contract for 60%, and a three year exclusive contract for 70%. ClickThrough
Network Sellers - Accepts Canadian sites only. DoubleClick
Sellers - Sites must currently receive at least 1,000,000 impressions per month, and have been active for at least six months. Offers exposure to an established base of over 2400 advertisers. Next: Cost Per Click Advertising
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