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 Keyword Targeted AdvertisingHome > Promote > Advertising > Banner Advertising Keyword targeted advertising can be used with banner impressions or text links to target your prospects directly. Keyword Targeted Banner Impression Advertising The downside is that you will be charged a premium for this service --sometimes as much as twice the standard non-targeted CPM rate. But, it should produce a better click-through rate, as a result. Keyword Targeted Text Link Advertising There are 2 forms of keyword targeted advertising: 1 - Your text link is guaranteed a top position when a visitor performs a search with one or more keywords from the list that you specify. 2 - The second method also means your text link is displayed, when a visitor performs a search with one or more keywords from the list that you specify. The difference is that your text link is ranked by the amount you bid for the keyword/s. You can see an example of this at the most popular keyword targeted text link search engine on the Internet, Goto.com. Enter in any search and take a look at the list of text links returned. Notice the "Cost to advertiser: $0.40" text next to the web address of each link. This is the amount that each advertiser has bid and it's what it will cost them when someone clicks on their link. If their link isn't clicked, the advertiser is not charged. Keyword Targeted Advertising At Major Search Engines GoTo.com
I have a few hundred keywords that I bid for in Goto.com. Most of my bids are only 1 cent each, but a few are a couple of cents more. Compared to Cost Per Click rates of 10-25 cents, that you would pay with most advertising networks, this is an absolute bargain. Goto.com have been absolutely terrific with the amount of traffic they have sent me, ever since I started advertising with Goto.com at the end of last year, they have sent me 66,941 visitors at a cost of US$669.70. That works at just over 1 cent for each visitor. Let's assume I had used banner impressions to generate this many click-throughs. At a click-through rate of 1%, which is the industry average, I would need to have purchased 6,694,100 banner impressions. For $669.70, I would need to have found an advertiser willing to offering me a rate of just under $0.10 CPM. And where can you get banner impressions that cheap? No where! The lowest I have heard of is $1 CPM, which you won't easily find. So that is one tenth the cost of the lowest rate you are likely to find for traditional banner advertising. ClickSales.com
Next: Web Advertising Rates
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