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Search Engines
Keyword Advertising
Local Advertising
City Guides
Advertising Networks
Auction Sites
Top 100 Web Sites
Opt-In Email Advertising
Small Targeted Content Sites
Sponsored Content
Beyond The Banner
Click-Through Pricing
Range of Click-Throughs
Average Click-Throughs
Research Studies
Overall Average CPM
Average CPM By Category
Pay Per Lead
Pay Per Sale
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$20-50 CPM
$40-70 CPM
$20-$80 CPM
$20-80 CPM
$10-$70 CPM
$1-$25 CPM
$25-$100 CPM
$0.10 to $0.20 per address
$10-$80 CPM
$45-$85 CPM
$35-$100 CPM
$.20 - $1.20
0.5%-15%
0.5%-2.5%
0.89%-0.96%
$27
Lowest $22.66 for shareware sites to $62.44 for
audio sites ($250 for "episodic" sites)
$1-$15
5%-30% of purchase price |
