Articles
These articles will set you on the right path to promote your site with banner
advertising. This
is a comprehensive guide to
buying and selling Banner advertising, created by Michael
Wong.
I have tried to only list the best products and services, not every single one
available on the net. But note that, unless otherwise stated, I do not
endorse the products and services mentioned. Please check out the company you're
dealing with, before you part with any money or sign a contract. What
is Banner Advertising?
What is it? How much should you pay? How many impressions
should you buy? Banner
Standards
Standard banner sizes. Banner design tips.
Cost
Per Impressions Advertising
Where to buy cost per impressions (CPM) banner
advertising. Cost
Per Click Advertising
Where to buy results based banner advertising, whereby
you only pay for each click-through to your site. Keyword
Targeted Advertising
Target your prospects directly with either banners
or text links. Web
Advertising Rates
Comprehensive summary of ad rates on the web.
Banner
Serving Tools
Software and services used to serve and track banners in
your site. Banner
Creation Tools
Create banners with these software packages and services.
Image
Compression Tools
Compress your images by up to 90% to speed up your download
times. Web
Advertising Discussion Lists
Discuss and learn about web advertising by
sharing ideas with other web advertisers. Tips:
You might have noticed that I have not mentioned banner exchange programs. The
reason is that I don't feel an e-commerce site should display exchange banners.
Usually the return is poor and any banner advertising in your site would only
distract the visitor from exploring the rest of your site.
I recommend that you display as few links to other sites as possible, in your
homepage. All the links should lead into your site, not away from it. If you have
to display external links, then open the link in a new window, by inserting a
target="_blank" attribute in the "<a href=" link tag that precedes the image
or text link. | 
