by Mukunda Modell
Hello, in this article I am going to tell you about
a wonderful marketing tool that you can use to drastically boost traffic
to your Web site. My method is not expensive, it will take almost
no effort on your part to implement and the results can be absolutely
amazing!
Here are some questions you should ask yourself:
- What if I could have my ads placed on hundreds or even thousands
of Web sites consistently from now on?
- What if those same Web sites were actively recruiting new Web
sites to advertise for me?
- What if those Web sites were doing all of this for free?
- What if I could sell the extra space to make a profit?
Can you think of anything that would benefit your business
more then having hundreds of Web sites marketing for you?
Getting your link placed on other Web sites has been
proven to be one of the most effective traffic-generating tools available
to an Internet marketer. If you want to drastically increase
the amount of traffic to your Web site, get a link to your site placed
on as many other Web sites as possible! Not only will this drive
traffic to your Web site but it will help to boost your rankings in
the search engines too since one of the criteria that search engines
use when ranking Web sites is the number of other sites that are linked
to them. Keep reading because I am about to tell you how you
can enlist hundreds or even thousands of Web sites to do your marketing
for you and it will take little or no effort on your part!
What I am about to tell you is actually nothing new,
in fact the biggest software company in the world is using the same
technique that I am about to describe at this very moment with great
success!
What is this incredible technique that you can use to
get hundreds, even thousands of Web sites to link back to you and
publish your ads? It's called a banner exchange. I am
not suggesting that you go out and join 10 banner exchanges and place
ads all over your Web site in with the hope that it will bring you
some traffic, what I am suggesting is that you start your own banner
exchange! You will be amazed at the results that you can achieve
and how easy this can be accomplished.
The idea is pretty simple. Start a banner exchange
that is targeted to specific kinds of Web sites (preferably sites
that are similar to yours) and get other webmasters to place your
banners on their Web sites in exchange for placing their banners into
the rotation. You can place as many banners into the rotation
as you want to since it's your banner exchange. Your banners
then get displayed on your members' sites along with the banners of
other members. Underneath the banners that get displayed on
your members Web sites is a text link pointing to your banner exchange,
inviting other webmasters to sign up which will help your banner exchange
to grow automatically.
Once your banner exchange is properly implemented and
submitted to the search engines you will have a virtually limitless
promotional tool at your disposal that will work automatically, 24
hours a day, to constantly drive business to your virtual doorstep
and since you can sell ads on your banner exchange, you should be
able to pay for all of your costs and even make a profit. The
possibilities here are absolutely amazing.
To help you get an idea of how you can use the banner
exchange concept to benefit you I am going to give you a real life
example. I am the owner of a small Web site design and hosting
company in the Southwest Missouri, USA and we have designed and implemented
a banner exchange like I just described for one of our clients and
the results have been incredible! Since we started the 417Exchange
for our client about a month ago, our client's Web site (www.search417.com)
went from getting 500 hits a week to getting over 10,000 and climbing.
This incredibly effective marketing tool only cost our client $250
to set up + $30 a month for web hosting and since we did all of the
work, our client was not out any effort. Don't hesitate, if
you do not take the following steps to start your own banner exchange
you will be missing out on an amazing opportunity to promote your
Web site and make lots of money.
There are 4 simple steps that you need to take to start
your own banner exchange and they are as follows:
- Pick a topic or niche appeal. This step is not required
and there are many successful general-interest banner exchanges,
but it will help a lot to have something that distinguishes you
from all of the rest. One good way to create a niche appeal is
to target your banner exchange to a regional area, this does however
limit your potential audience.
- Buy software to run the banner exchange (Usually a CGI script)
and install it on a web server, this could be a little expensive
and requires knowledge of web servers. Alternately you can
get someone to develop the banner exchange for you. My company,
Twenty After Four Productions, can design an entire banner exchange
and license the software for a $250 initial fee and $30 a month
for web hosting. There are other companies that could do this
for you as well.
- Promote your banner exchange: Link to it from your Web site,
submit it to search engines, etc. If you purchase a banner
exchange service from my company we do this for no extra charge.
- Sit back and relax while tons of new visitors and income opportunities
are directed to your Web site!
If I have you convinced that starting a banner exchange
can really benefit you, please don't wait, do it, you have very little
to lose if you do and so much to gain if your banner exchange is successful!