Create Compelling Ads That Command Attention

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If I could give you right now a proven formula for creating ads that not only get noticed, but increase your response rates up to 800% or more would you be willing to put it to use immediately. I'm sure you would.

Before you even start selling a product/service you must always remember one thing. Sell what people want to buy! It sounds like common sense, but as the saying goes "There's nothing more uncommon than common sense". Too many marketers fall in love with a product and how "great" it is while ignoring what the buying public wants. This is a surefire recipe for failure. If you want to find out what's selling right now you can go to Amazon.com, click on books then click on bestsellers.

These are information products that people are buying right this minute! These are subjects that are making money. This is the easiest way to find out what kind of information people want Now. You can then create or find a product that fits the same market knowing that there is already a buying market for that type of product. If you're in love with a looser underachieving product then you have to be willing to dump it for a better one or just live with not making any money. Your choice.

You should pick a product that appeals to a large audience. You want a product that solves a common problem and is easy to use. That's why weight loss products sell so well. A common problem is that people want to lose weight. The Solution? A weight loss product that promises results in the first 30 days or less. Solve a common problem and do it quickly.

You want to find a market of buyers then find or create a product to fit that market. Most people do this backwards. First you find people that are buying a certain type of product then you find or create a similar product. Sell what people want to buy. If a person buys a certain type of product they are very likely to buy similar products. Another way to find a large group of people interested in a certain subject is to look in your newspaper and watch the news. Newspapers and the media spend a Huge amount of time trying to find information their readers and viewers want. Use the time they spend doing this to your advantage.

They're basically doing market research for you. You will get new ideas for projects that potentially have a large amount of interested prospects. One of the fastest ways to find a targeted audience of potential customers online is to go to: http://www.getfreeadvertising.com/ezines.html and use The Directory of Ezines. You can find audiences by area of interest so that you can quickly match your product with people who are the most likely want it.

Once you have done a little research and are sure you have a winning product then it's time to create your ad. The most important part of your ad is the Headline. A lot of people overlook the importance of writing compelling headlines and are doomed to failure right from the start. All successful sales presentations begin with a strong headline or opening statement. If you don't get your prospect's attention immediately then you can forget about making money.

Make Your Claim. What is the biggest benefit your product offers? When someone puts your product to use what is the ultimate benefit they will gain? Take your time here because this will become your headline and has to grab your prospects attention long enough for them to read what you have to offer. It has to stop your readers in their tracks and force them to read the rest of your ad by answering one essential question "What's In It for Me?" or "Why Should I Care?"

Your headline is all about the biggest benefit your product offers. A Successful Headline is not about how great your product is. It's about how great your product can make me. Here are examples of some of the best producing headlines ever written:

How To Win Friends and Influence People Appeals to your prospects need to feel accepted and have the power to influence others. This is one of the most successful books ever written because it appeals to the selfish nature that everyone has. The need to feel important. The need to be in control of oneself and others. To be in a position of power so you can make the decisions.

The Secret Of Making People Like You Everyone wants to know how to make people like them and the word secret suggests that most people don't know about this technique. People love to discover new things and have secrets revealed to them. That's part of the reason this headline worked so well.

How I Improved My Memory In One Evening How many times have you wished you had a better memory? Fast results - Improve your memory in one evening. This also implies that it's easy to do. Fast easy solution to a common problem.

The Lazy Man's Way To Riches Even though most people know there's no such thing as a free lunch this headline is still hard to resist. This headline appeals to people who want to believe they can get rich without actually doing any work. There always has been and always will be people who respond to that type of ad. Use the desire to gain without much effort to your advantage. Chose a product that solves a problem and gives fast results.

There's Another Woman Waiting For Every Man and She's Too Smart To Make This Mistake This headline does what virtually every woman's magazine does. Plays to some women's insecurity about their relationship and basically tells them that they're making a mistake other women aren't. No one wants to be left in the dark. Curiosity has to be satisfied.

The above headlines all appeal to emotions and desires all of us have. To be able to influence people, make people like us, improve our memory, make more money with less effort, curiosity, to be in a position of power, etc. All of these headlines stress a benefit you will gain by reading the rest of the ad or sales letter. Tell your prospects what your products will do for them . What benefit do they get?

1) Satisfy Curiosity --- If you arouse your prospects curiosity you build a strong desire to find out more about your offer. I'm sure you've gotten letters that talk about a mysterious moneymaking opportunity that won't be revealed until you buy the product. These types of letters work although I don't suggest you go to that extreme. You can give specific information about what you're offering and still leave something to the imagination.

2) Get Something For Nothing --- Offer something of value Free in your ad. Give a compelling risk-free reason for your prospects to contact you, visit your web site, call you... etc. Free is still a big response booster. Just make sure that you can tie your product into your freebie.

3) Enjoy Better Health --- Without good health you can't enjoy life to the fullest. Health related products are a big seller because of the way they're positioned. Increase your health and everything else in life becomes better.

4) Gain the Upper Hand Over Your Peers --- Nearly everyone wants to have an advantage over their peers and competitors in their personal and business lives. This taps into the need to feel that you are better than others. No one really admits this is what they want, but what do you think all these self-improvement products are all about. Making you feel better than the "average" person. Giving you an invisible advantage over others.

6) Have Influence or Gain the Admiration Of Others --- Most people want to be in a position of power to be able to influence (control) others. Self-improvement product work to achieve this because the better person you become and the more self-esteem you gain the more people look to you for guidance.

8) To Own Beautiful and Valuable Things --- Owning beautiful and valuable things gives you a sense of achievement. Makes you feel important.

9) Be Popular --- Being popular or being liked is something that all of us want. Everyone wants to feel accepted. That's why all of these new Private Sites are popping up all over the Internet. They give you a sense of belonging. (Community with people who share your interests).

10) To Be Let In On Exclusive Information --- This goes back to curiosity. No one likes to feel left out. Being let in on exclusive or hard to find information is a very powerful motivator. This is why limited time offers work. The Fear Of Loss. If you can easily get something it losses a little value in your eyes, but if you have the chance to get something that isn't readily available to other people your desire for this product usually rises.

Take these top 10 (In my opinion) reasons people will respond to your offers and use them to spark headline ideas. In a previous article I mentioned that the best way to create a great headline is to look over your product in detail, get out a pencil and paper then write down as many headlines as you can (could be 100 or more) then choose what you feel are your best 4 or 5. Once you have your top 4 or 5 test them to see which one pulls in the best response.

One major reason most classified ads fail is that they don't give a compelling risk-free reason to act Right Now. When you assume the risk, you make it easy for your prospects to contact you for more information. In newspapers some ads ask for a S.A.S.E to get more information. This kills the impulse mood. You want to have a fast and easy way for people to contact you for Free information. One of the best ways to do this is to offer a freebie in the form of a special report, video, booklet or anything else you can offer free that has a high perceived value to your prospects.

If the free information you offer isn't available anywhere else then you can pull in a large response to your ad. The best way to do this would be to create the product yourself. You could create an information report that is closely related to the product you're selling and offer it for Free in your ad. This 2-3 page report should give useful information that can be put to use whether that person orders your product or not. The reasoning behind this is simple. By giving value first you increase the value of the product you're selling. If your Free information is good then your prospect believes that your paid information is better.

Creating valuable information reports is a great way to promote yourself online and make your ads grab peoples attention. You can pull in 500% to 1000% more responses just by offering unique free information. So if your ads usually pull in 70 to 80 responses those numbers can easily jump to 700 to 800 or more. This of course depends on the circulation of the advertising medium you use and how well you target your offer.

Never ever ever try to close the sale in your ad. Your prospects don't know you or trust you and will most likely not buy from you upon your first meeting. This is why you should offer Free information to build a rapport with them. Give Value First. One thing you must do when you're advertising your Free Report online is to put it on an autoresponder. To find out why read a previous article at my site titled... Direct Online Marketing Revealed. This article also shows you how to capitalize on Internet technology to build a list of prospects that you can contact over and over again without using unsolicited email.

To be successful you must first have a product that people want to buy. Then you want to advertise to those most likely to want what you have to offer --- Directory of Ezines. You can also go to your library and read magazines that are related to the type of product you offer and see which ad runs over and over again. An advertiser will only run an ad over and over again if it's making money. Study the ads that continuously run and use them as templates for your own offers. Don't copy them exactly, but learn from them. Use what works to give you a head start.

Look at what kind of headlines they use. What kind of offers do they make? These successful ads will give you an idea of what you can say in your own ad to get the maximum response. Create your headline. Remember to make your biggest claim upfront. You only have one chance to get attention for your ad. Then make a strong risk-free offer to get people to contact you for more information. Here are a few examples:

You Can Get Thousands Of Dollars In Free Advertising Every Single Month! Discover how you can advertise your products Absolutely Free starting this week. Stop spending your own money to advertise your products Now! Get our Free report by sending any message to: free@yourcompanyname.com Free Report Shows You 5 Proven Ways To Get More Customers Now and Take Advantage Of A Little Known Internet Strategy To Make Up To $10,000 A Month! To get your copy send any message to: 5ways@yourcompanyname.com or visit http://yourcompanyname.com

To get free autoresponders you can go to Autobots.net (No ads). To get paid autoresponders some people have recommended Aweber.com and Quicktell.com

The length of your ad depends on if you order a regular ad in eZines (online newsletters) or if you order a Sponsor Ad. This ad is the first thing people see. With a Sponsor Ad you get more visibility, more space to work with and you can generally pull in a better response to your offers. However, when you're testing ads I don't recommend using Sponsor Ads. Use the cheaper ads to test because some ads you write will just bomb. The ad that pulls in the best response in the section with all the other ads is the one you use as a Sponsor Ad.

When testing your ads to see which one pulls in the best response you should use different autoresponders for each ad. If you want to include a link to your autoresponder and a link to your web site address in your ads I recommend ROIbot - www.roibot.com/. With ROIbot you can track exactly how many responses you get from each individual classified ad you place. This makes it extremely easy to find out which ad is giving you the greatest results. You must always test to see where all of your responses are coming from. Blind advertising is for the chronically unsuccessful... Not for you.

When you find the ad that gives you the best results you want to place that same ad in more and more eZines gradually. Now if you're pulling in a good response with your ads and you're not making sales then you need to adjust your sales letter. (More on sales letters in a future article) If you're making sales then you should take 20% - 30% of the profits you make and advertise in more places. It's very important to use the profits you make to expand your advertising. By slowly expanding your advertising and carefully tracking your responses you can steadily increase your profits every month. By tracking you can keep placing ads where you're pulling a good response and drop the ads that aren't doing well.

Re-read this report and absorb the ideas. More importantly, put them to use this week. Creating profitable classified ads takes a little practice so get started Now.

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Create Compelling Ads That Command Attention

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