Whether you are a seasoned copywriter or writing your
first ad, you must understand and relate to "How People Think, Feel
and Respond".
You must also know the common sense tips and tricks
that will help you create killer ad copy.
Following is a list of key elements of writing successful
ads:
- Appeal to the reader's emotions and instincts.
- Must convince even the most hardened skeptics.
- Overcome any objections the buyer may have.
- Use power
words that literally force people to act.
- Capture and keep the reader's interest.
- Appeal to the reader's ego and self-interest.
- Show the facts and proof of your claims.
- Help the reader justify the purchase.
- Write copy that coincides with current attitudes in your target
group.
- Motivate you reader to buy NOW.
- Use "special" benefits to make your product more attractive.
- Make your reader believe in you.
- Ad copy must relate and communicate like average people.
- Know what your target market really wants.
- Be able to easily lead into your back-end offers
- Emulate other successful (but not over used) ad copy structures.
- Make your product so attractive that your reader has no choice
but to buy.
- Remember that your HEADLINE is the most important part of your
ad.
- Write, rewrite and rewrite and rewrite and rewrite again...
These are the various techniques and rules of reason
used by the professional copywriters to develop successful advertising
campaigns.
I would like to impress upon you however, the importance
of HEADLINES. No one will read the ad copy that you have spent countless
hours researching and rewriting, if you don't grab their attention
with a great Headline. It may take you dozens of tries before finding
that one Headline that will have the Attention Pulling Power that
you need to get your ad read.
