1. Publish a picture of yourself in your ad. This
will show people that you're not hiding behind your web site and you're
not afraid to backup your product.
2. List how many famous or respected people have purchased
your product in your ad. These people should be fairly known by your
target audience.
3. Publish the results of any tests your product has
passed in your ad. Your product may have passed a durability test,
safety test, quality test, etc.
4. Publish the results of any positive surveys you've
taken from your customers in your ad. Just survey your current customers
and list the results.
5. List any publications that have written about your
business in your ad. It could be a product review, on a top ten list,
an article, etc.
6. List any related books that you've written in your
ad. When you list a book(s) you've wrote, it gives you credibility
because it shows you're an expert.
7. Have a professional looking web site to publish
your ad on. When people visit your site and it looks unprofessional,
they'll relate that to your product.
8. Publish any endorsements from famous people in
your ad. Some people will think if a famous person, enjoys your product,
so will they.
9. Use a money back guarantee in your ad. This will
remove the risk from your potential customers and show them that you
stand behind your product.
10. Provide testimonials from satisfied customers
in your ad. The testimonials should include specific and believable
results you customers have received.