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Copywriting

Home > Promote > Advertising > Copywriting

How Effective Are Your Ads?
by Pamela Heywood
If your ads aren't effective, they aren't doing you any good. Pamela tells you how to judge how well your ads are working.

I Say eBusiness... You Say e-Business...
by Tom Ahearn
Writing is sometimes considered an afterthought on the Internet, but anything that confuses visitors could drive them away. Keep your copy consistent to keep your visitors happy.

How to Create Successful Advertising Copy
by Bob Leduc
Writing effective copy for ads, Web pages, sales letters and other marketing communications isn't difficult when you know how. Find out what works.

Dramatize the Emotional Reward to Increase Your Sales
by Bob Leduc
Get more emotional in your ads and get a sales boost.

How to Name a Product, Service or Company
by Michel Fortin
What's in a name? The dizzying decision on what to call your Web site.

Make your Benefits Clear!
by Michel Fortin
Make your benefits clear and customers will notice. This essay explains how benefits are marketed.

How to Use Upwords to Increase Response
by Michel Fortin
We all come from different backgrounds. Therefore, use analogies and metaphors in your presentation to make your message easier to understand. Find out how.

How to Get People to Surf into your Site and Respond
by Michel Fortin
This article focuses on content, copy, looks and consistency that can captivate the attention of today's leery and undiscerning audience - and it starts with the first page.

10 Order Pulling Ways to End your Ad Copy!
by Larry Dotson
Finish up your advertising copy the right way - with a hook to get your customers to place an order. Here are ten tips to help you maximize Web site revenue.

10 Tips for Writing for Profit Producing Ad!
by Larry Dotson
This article gives you ten tips for writing a moneymaking advertisement, covering all aspects of copy, graphics, benefits, features and target audiences.

10 Tips for Writing a Highly Persuasive Ad!
by Larry Dotson
How to use endorsements, awards, testimonials and positive surveys in your ad.

The Magic Number
by Bob Osgoodby
Keep your articles trimmed to about 750 words or less, the magic number for online article publishing. Find out why.

Is There a Friendly Voice in the House?
by Rick Beneteau
Human beings want - even crave - personal attention. This article stresses the need for a living, breathing person at the receiving end of your Internet calling cards.

Formula for a Successful Ad
by Jennifer Stewart
Here's a formula you can use to sell any product or service, and it works for online advertising as well as for ads in brochures, magazines and newspapers.

Help! - What Happened?
by Jennifer Stewart
When selling a product, many things that can go wrong. This article helps you gain control over events - the best way to do that is to know what makes things tick.

The Big Questions
by Jennifer Stewart
Whenever you're writing something for general consumption, there's one thing you have to do, and that's grab the reader's attention. Find out how to do it.

Using a Hidden Psychological Trigger for Sales Success
by Yanik Silver
This article shows how certain hidden psychological 'triggers' can make prospects practically line up and beg to do business with your Web site.

Using a Hidden Psychological Trigger for Sales Success
by Yanik Silver
This article shows how certain hidden psychological 'triggers' can make prospects practically line up and beg to do business with your Web site.

10 Ways to Make Your Ad Command Attention!
by Larry Dotson
Pie charts, graphs and short sentences all grab the attention of the reader. Get more ideas here.

How to Hypnotize People into Reading your Sales Materials!
by Joe Vitale
Here's how to grab someone's attention with sales materials, keep them reading, get them wanting what you have and then - you'll have to read this article to find out.

Create Compelling Ads that Command Attention
by Anthony Stillwell
Would you like a proven formula for creating ads that not only get noticed, but also will increase your response rates up to 800% or more? If you do, then read on.

The Ad Writers Tip List
by "Wild Bill" Montgomery
Whether you're a seasoned copywriter or writing your first ad, you need to know the common sense tips and tricks that will help you create killer copy. Here they are.

 
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