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Keyword Tips

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by Robert Brady

Are you happy with the hundreds of carefully chosen keywords and keyphrases that you have included within the pages of your treasured Web site? Are you thinking to yourself that there can be no more possibilities left?

Read on....

Look up the keywords used by your competitors in trade journals, Yellow Pages, directories, outdoor advertising posters, etc. Right click and view source on web pages to see what other people are using in their META tags. (More information on META tags below.)

Set your target for hundreds or even thousands of keywords and phrases if possible; your competitors will. Ask friends, colleagues and children what words they would type into a search box to find you. Much more about keywords below on this page, please read on

META Tags:

Use different META Tags on different pages.
In the META name="keywords" list use:

lower case
Capitalization
UPPER CASE
iNVERTED tEXT
Misspellings (see below)
Hyphenation
Join words i.e. ice cream = icecream, ice-cream
Pluralizations = icecreams, ice-creams

Use commas to separate key words and key phrases within your META tags on some pages, on other pages just use spaces. Extensions i.e. fast = faster, fastest. Many search engines use string queries when indexing sites. You can edit the META tag information below for your Web site:

<HEAD>
<TITLE>Your Page Title using Keywords / Phrases - 60 characters or less is probably best</TITLE>
<META name="description" content="Click here for - Include a relevant
description including your page title, keywords and phrases which will be seen as a description of your site at some search engines. 150 characters or less is best">
<META name="keywords" content="keywords AND keyphrases here. Vary the amount of characters on different pages. Use up to 800 characters including spaces on some pages and less (as low as 30) on others. Repeat your title, main keywords, phrases and abbreviations up to 5 times only. If you run out of characters, exclude words like 'a', 'of', 'on', 'the'; most engines do not index them. Use commas to separate key phrases on some pages and just use spaces on others. Do not use line breaks.">
</HEAD>

Ask friends and colleagues how they would misspell your keywords. Children are a very productive source for misspelling; they often come up with ones you might not have thought of yourself. Do not underestimate the need for misspellings. Even the less obvious variations of words and phrases attract traffic.

Always use the correct spelling on the META name="description" content=" and the visible part of your site and try to repeat your most important keywords and phrase a few times throughout the page. Include them in descriptive sentences of what you have to offer and place the very important keywords high on the page.

Pluralization of words is important with some search engines. It is
recommended that you use it so that you don't lose possible visitors.

Examples of keyword possibilities for META name="keywords":

ice-cream(s)
ice cream(s)
icecream(s)
ice-creme(s)
ice creme(s)
icecreme(s)
ice-craem(s)
ice craem(s)
icecraem(s)
find(ing) ice-cream(s)
ice-cream(s) for (on) sale
ice-cream(s) for (on) sale (in) London, New York etc.
ice-cream store, shop, outlet etc.
cheap(est) ice-cream(s)
ice-cream site(s)
ice cream recipe(s)
homemade ice cream(s)
home made ice cream(s)
homemade ice cream recipe(s)
home-made ice cream recipe(s)
ice cream maker(s)
ice cream machine(s)
vanilla ice cream recipe(s)
ice-cream information, info, info., infomation
buy(ing) ice-cream
buy + (all the misspellings of ice-cream)
ice-cream sundae(s)
(all the misspellings of ice-cream) + (all the misspellings of sundae)
(all the misspellings) sunday
ice-cream flavours (flavors)
(all the misspellings of ice-cream) + (all the misspellings of vanilla)
(all the misspellings of ice-cream) + (all the misspellings of chocolate)
(all the misspellings of vanilla) + (all the misspellings of ice-cream)
(all the misspellings of chocolate) + (all the misspellings of ice-cream)
choc-ice (and all of above)
ice-lolly (and all of above)

The above list has 1000's of possibilities; the longer you spend on the
keywords the more traffic you can expect.

Some words will attract no visitors while others will attract many. Even if you operate in a very niche market and only get two or three visitors a year on each keyword or key-phrase, that should still net you hundreds of extra visitors. Other sites can expect thousands.

Robert Brady is the founder and owner of the transatlantic Highstreetcentral.com directory. http://www.highstreetcentral.com/

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Keyword Tips

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