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Did
you know there is software available which will allow you to automatically submit
your ads to Web sites that accept free ads, and to newsletters that do likewise?
This software will submit any number of ads you wish, in any frequency you desire.
"Wow - what a great idea!", you might
think. I can submit my ads to thousands of these sites with a single keystroke.
"What a time saver!" Some people send
out a dozen or more like this everyday. Is this doing them any good? Well maybe
yes, and maybe no. Let's first examine the different types of web sites that accept
free ads, and why. Many Web sites
that accept free ads, do it purely to collect email addresses, which they can
then sell as targeted lists. They don't really care if your ad is ever seen. In
fact, many have a high limit of 300 ads. When the next one is submitted, the oldest
is dropped, and the process continues. With
thousands of ads submitted hourly, how long do you think your ad will remain on
their site - a minute or two - hardly worth your time. The flip side is you will
suddenly find a lot more unsolicited email arriving daily from those who bought
your address. If you like receiving unsolicited email, I guess this is good. Other
Web sites do care if your ad is seen. So what is their motive? They are trying
to build an advertiser base, and hope you will purchase a paid ad from them. Ads
submitted to sites like this usually have a life of a week or more, and can be
renewed indefinitely. Their goal is to attract people to their site and hope that
you do business as a result of your ad. The
first group couldn't care less if you send them multiple email addresses on a
frequent basis - they never see the ads. Their software automatically collects
your email address, checks for duplicates, and adds it to their file. The
second group however, and all newsletters published on a regular basis that allow
free ads, are a different story. When they receive ads, each one is checked manually.
They usually only permit one ad per cycle, and if you submit 7-12 ads a day, you
will quickly overwhelm their processing capabilities. To them, this is spaming.
Their only recourse is to "fight fire with fire". What they do is automatically
filter out the ads submitted using this type of software. They will never see
your ad submissions. So what does
this automatic submission software do for/to you. In the first example, your ads
might have a useful life measured in minutes. In the second case your ads are
"blocked" from the sites that will produce your best results. Once
you are blocked (depending on how they do it) you may never be able to submit
ads to these quality sites again - even if you do it manually. Some block at the
email address level. Once an address is blocked, their filters will automatically
delete your incoming email, whether it is an ad or not. Maybe
that automatic submission software isn't the best hundred bucks you could ever
spend.
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