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> > > HOME / PROMOTE / ADVERTISING / SEARCH ENGINES / Paying
for Targeted Traffic with Goto and Google
Article by Merle Goto- http://www.goto.com/d/about/advertisers/ There are many "pay for" position search engines but the clear leader of the pack is Goto.com. They created the game of "pay for" keyword positioning and are still going strong. You pick the search terms that are relevant to your Web site and decide how much you wish to pay when someone clicks on your listing. The higher you bid, the higher your site appears in their search engine when someone does a search for one of your keywords. What's nice about the program is you're only paying when someone actually clicks through to your site and not just for impressions. When setting up your account they offer 3 packages to choose from: 1)Full Service: This is their customized plan with recommended terms and bids based on your budget. They'll write up to 100 search listings for you, total price $199.00 (1 time fee) 2) Full Service: A less expensive customer plan with up to 20 professionally written search listings for $99.00 (1 time fee). 3) Self Service: This is my favorite where you create your own titles and descriptions and bids. No service fee but the minimum amount to open an account is $50.00. If you want to register more than 40 keywords or phrases they have a handy spreadsheet you can download, enter in all of your keywords then mail it back in. When getting started with Goto.com you'll get better results if you choose many keywords or phrases to bid on. Minimum recommended to start is 20, but I'd recommend more for better results. When bidding on key terms try to bid enough to get your listing into one of the top 3 positions. The top 3 listings are guaranteed to show up on Goto's partner sites like Direct Hit and some of the other top search engines and will appear as "partner" or "sponsored" links. Your bids and keywords can be edited at anytime with the use of the "Direct Traffic" center control panel. Reports are also emailed to you on a monthly basis showing all activity and current rank for each word.
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