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Paying
for Targeted Traffic with Goto and Google
Article by Merle
Google
AdWords Program: https://adwords.google.com/AdWords/Welcome.htmlGoogle's
program is fairly new and creating a big buzz online. The way it works is you
create a short classified ad and then select keywords you want to be found under.
When someone does a search on a key phrase you've chosen your ad will appear on
the results page on the right hand side of the page.
Pricing for ad words
is based on the position in which they're shown. Google positions ads based on
how many users click on it over time. Current rates are $15.00, $12.00 and $10.00
(per thousand impressions, or ads shown) for positions 1,2 and 3 and $8.00 per
thousand for positions 4 through 8.
Accounts are easy to open with a credit
card and Google even walks you through the ad creation process. You'll get best
results by choosing keywords that are very specific to your Web site Stay away
from common keywords that will rack up impression charges and not bring you any
customers.
Ads are limited to 25 characters for the title and 35 characters
for the 2 text lines and the visible URL. After registering you are given access
to the site via a user name and password so you can view reports on your clickthroughs
and impressions. Ad campaigns can also be easily added to, started and stopped
at will.
Spending money on marketing your Web site is a given. If you're
going to pay the search engines money make sure you're spending it with a "results
based" model like Goto or Google so you know you're getting the best "bang"
for your buck. Sure, you have to spend the money, just spend it wisely.
