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Boost Your
E-zine With 1,000 New Subscribers within 90 Days!
Home > Promote
> Promoting Ezines > Increasing
Subscribers by Monique
Harris Because e-zines
present an easy way to attract prospects, and maintain contact with your Web site's
visitors, more and more online entrepreneurs are using them as a favored marketing
tool. Of course, as their usage continues to grow in popularity, competition for
subscribers is also increasing at an alarming rate. Most of the experts
will tell you that the best way to gain subscribers is to submit your e-zine to
the appropriate directories and announcement lists. John Meer's E-zine List, and
NEW-LIST are probably the most popular recommendations. You can easily reach 50,000+
potential subscribers with these two alone. However, with the large number
of new submissions these resources receive on a daily basis, it's become much
harder to make your publication stand out from the crowd. And even with the other
e-zine directories and announcement lists in existence, you still need a couple
of extra tactical devices to maintain your pace ahead of the competition. I've
recently discovered several ways to boost your subscriber base through associations.
Associations provide access to a very targeted audience, and they're always on
the lookout for ways to enhance their members lives - which is perfect for e-zine
publishers. Here are a few of those ideas: Send Press Releases to Association
Publications.
The first thing you'll need to do is find a list of associations
where potential subscribers might congregate. You can do this by visiting the
American Society of Association Executives Web site at http://www.asaenet.org/.
This site features a searchable directory of associations in numerous categories.
Next, you'll either need to visit the appropriate organizations Web sites,
or if they're not Web-based, simply call them and request an information package.
Either their Web site, or information package will give you a brief rundown of
the types of publications, they offer to members, including editors name, and
so on. Announce Your Publication Directly to Members.
Association
membership directories can give you contact information on hundreds, or even thousands
of potential subscribers. The cheapest way to reach them - (without sending unsolicited
e-mail) - is to send postcards announcing your e-zine. Not only are postcards
inexpensive, they're read almost 100% of the time, unlike other forms of direct
mail. And postage is only twenty cents per card, which means you can reach 1,000
people for only $200. You can get 500 full-color postcards for under $150
from almost any local print shop. Or try Webcards at http://www.printing.com/
which does 500 for $95. Create a Customized Version of Your E-zine Especially
For the Association's Members.
Associations frequently contract with companies
to offer value added services to their members. That's why you'll often see them
provide health insurance, car rental discounts, and the such, as part of the membership
package. Perhaps your e-zine can be included as a part of those value added
services. Contact the coordinator of member services and pitch your idea. If it's
chosen, each member of the organization will instantly be subscribed to your e-zine.
You can't get a sweeter deal than that!
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