Educate! Educate!

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by Michael Wong

I remember when I was looking for my first web host. I didn't have a clue where to begin. Every web host provider I visited claimed to offer the best solution and they were all virtually identical.

That brings me to another point.

Now, if one of these companies had offered honest advice and all those value added bonuses as part of their package, I would have stopped my hunt there and then.

If they had educated me, I would have been more inclined to offer my business to them.

Answers to questions such as:

With every purchasing decision, the customer (or prospect) has questions about the product or service that requires answering, BEFORE s/he makes the decision to commit themselves to making the purchase.

In the back of every customer's mind, s/he is afraid that they will make a bad decision when they decide to commit themselves. That's why it's so difficult to sell.

And selecting your web host is one of the most important decisions that any web developer can make. It's similar to choosing a site for your shop in the real world.

These customers and prospects all need the reassurance that the decision they are making is the correct one. Nobody wants to look like a fool.

Why do you think word of mouth marketing is so effective?