There are many things you must do as an Internet Marketer in order to make your Internet Business a success. Sometimes you're at a loss. You don't know what really works and what does not.

However, the Sen Zé Internet Marketing Doctrine sums up everything you need to know about Internet Marketing Success. The Doctrine gives you the power to succeed and progress if you follow its 10 simple but important Principles.

Learn it and make it part of your Internet Marketing life. Look at it everyday. Memorize it if you can.

If you understand what it means and practice what it preaches, success will come to you like magic.

I challenge you to do it. It has made a world of difference in my life and I guarantee it will make a world of difference to yours.

Now slip into something comfortable, take a deep breath, and clear your mind of any other thoughts except wild Internet success.

Ready? Let's begin.

The 10 Principles

Principle No. 1 - Serve.
Give freely what you have and show your worth. Do it first, do it well, do it continuously, and do it with sincerity. Your just rewards will come in due time.

What this means:
Don't expect to get something for nothing. Your customers will want to see your worth first before they'll give you their hard-earned money.

Proving your worth can be done in many ways. You can give away quality articles, products, advice, and software. You can provide great content on your web site, e-zine and Discussion Board.

Giving first means taking the initiative to set up a system for dispensing your worth to the right crowd.

Doing it well means you must make sure that you serve as many of your visitors as possible in an efficient manner by using powerful and effective marketing and broadcasting techniques.

Doing it continuously means doing it consistently, until you forget you're supposed to be in business. And then, and only then, will your sincerity shine through, which will then lead you to great rewards in due time.

Principle No. 2 - Quality.
Make whatever you do and provide of the highest quality possible. You will win praises, recommendations and endorsements from others much, much bigger than you are. High quality is in scarce supply, and scarcity greatly increases your appeal.

What this means:
You don't want to be run-of-the-mill stuff. You want to stand out. But you can only stand out if you have quality.

You can achieve that if you consciously remind yourself to give at least your best effort in everything that you do. Always strive to improve yourself in the advice you give, the service you provide, the products you carry, and every other aspect of your Internet business.

Don't provide second-rate services. Don't carry second-rate products. Don't have second-rate material on your web site, e-zine or Discussion Board. Mediocrity has no place in the land of success.

If you can do that, success will find you instead.

Principle No. 3 - Vision.
Know where you want to take your market, and why. Lead and show the way. But justify and entrench your role as their shining light in a dark, dark world. There are many with absolutely no idea as to what is good, better or best for themselves.

What this means:
Be a leader. People are all looking for leaders to guide them and show them the way. Their purposes may be different, but they are all looking to you to tell them what product, service or knowledge is best for them.

Find the right field for yourself, and show your people you're a leader through the content on your web site, e-zine and discussion board. Show them you're a leader through your philosophy. Show them you're a leader through your actions and initiatives. Show them you're a leader through your successes.

Once you have your people's trust, you'll be on your way to the vision you've mapped out, a lot faster than you would expect.

Principle No. 4 - Win-Win-Win.
Facilitate equally beneficial relationships with others. As a team, you will all receive compounded benefits not achievable on your own. These benefits will further be multiplied when all the parties to the team contribute more than they are required to.

What this means:
No person is an island. It's very unlikely that you are able to achieve things all on your own. But the real reason is speed. In the Internet world, speed is crucial for survival and profits.

Seek out partners who can all work together for the common purpose of improving each other's positions. You must work out strategic alliances that benefit all parties, not just yourself. Otherwise you'll never be able to sustain the alliance.