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A New Web Site? Why?You hear a great deal about the Internet these days
- that it's revolutionized communication ... commerce ... education
... Life-As-We-Know-It ...
Is this just hype? You be the judge
An Internet Tale
After spending over twenty years at the Chalk-face
- as a high school teacher, the novelty had worn off somewhat - so
I did what so many others are doing now, I started looking for ways
I could achieve that most desirable of lifestyles and be my own boss.
Home Based Businesses (HBB) are the fastest growing segment of the
economy with thousands of people launching out on their own every
week. But there are pitfalls in setting up your own business: capital
equipment can consume huge quantities of your precious resources;
advertising costs can be horrendous - but since they're the only way
you can tell people about your product or service, you have no choice;
printing costs eat into more of your money; then you have to pay for
postage, long distance phone calls and faxes to suppliers and customers
... And we haven't got to the problems that can arise when suppliers
let you down, when there are problems with transport ... aargh!
If I sound as if I've 'been there and done that' ...
it's because I have.
My first business was marketing a series of courses
I'd written. I had the courses printed; I set up a free-call number
and a reply-paid postal system; I advertised in all the major newspapers
in three states; I paid to have the courses mailed to those who ordered
them ... and I soon discovered that I was just covering costs ...
but only just. This certainly wasn't the door to economic freedom
I'd visualized (OK, let's be honest ... it wasn't the freedom I'd
fantasized about. Where were the big checks every week? Where was
the huge customer base that was supposed to be clamoring for me to
write more and more courses for them? Mere figments of my imagination!)
Enter: the Internet!
But then I discovered the Internet - and suddenly
there was no need to print hard copies of my course - I could email
the whole course to students anywhere in the world! And it didn't
cost me any more to send courses to a hundred people than it did to
send one course to one person. Suddenly my running costs were reduced
and I was able to halve the price of my courses.
I could change the course as I saw the need, adding
newer examples to keep it up to date, deleting sections I wasn't happy
with, rewriting whole sections. Plus, I now had the most amazing advertising
vehicle for my course - a website!
I was able to put up examples of my writing, I could
show people what was in the course, I could point out the importance
of being able to write well. I could do anything! And this was all
because of the Internet.
Mind you, it took me some time to work out how to
actually build a website - I made some terrible mistakes and wasted
an incredible amount of time - time that I could have been using to
build my business. (My first efforts are outlined in an article I
wrote, The Saga of the alt tags www.write101.com/saga.htm
.)
That was in 1998 and my business has expanded to include
professional writing services - something I'd never thought about
doing. It grew because people I met through the Internet asked my
advice about their own writing and then asked me to write for them
- I now have clients from every continent (except Antarctica!).
That's what happens with business opportunities -
they just sort of arrive out of nowhere and you have to be ready to
recognize them and grab them before they get away!
The Internet has to provide the greatest opportunity
of all - in its capacity to change the way we do business and communicate,
and in the rapidity with which all this has happened. In 1996, there
were an estimated 40 million Internet users worldwide, but according
to a study released at the end of March this year, by market researcher
the Angus Reid Group - http://www.angusreid.com - global Internet
usage is well on its way to reaching 1 billion users by 2005. More
than 300 million people have already logged on and nearly 150 million
more are planning to this year.
Consider the following:
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