Write Your Way To Free Traffic!

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by Dan Grossman

Writing articles is a great way to bring free traffic to your Web site or new subscribers to your newsletter with only a little work each month. Spending the time to sit down and write useful content can be hard work but it should pay off in the free promotion you get as a result.

Web site and newsletter publishers are in constant need of fresh, new content, and you can be the one to provide it! It is surprising how few authors there really are out there considering most people know enough to write articles on subjects they know. It just requires a little planning and work.

Each article you write that gets published is like a huge advertisement for both yourself and your Web site or newsletter. Each one you create includes a few lines at the end called your bylines or an "about the author" section which both advertise you and anything else you want to mention. This builds free traffic for your website and builds your credibility! If people see your name a few times, or if you write an especially good article, you can become an expert overnight! At least, in their eyes.

So how do you go about writing articles for Web sites and newsletters?

Plan Your Article

Start by deciding what it is you're going to write about. Choose a topic you know enough about to write about, there's a demand for content in almost any imaginable subject. How-to articles or articles which teach people how to do something that will help them in some way work great.

Plan what you're going to write. Once you've chosen a topic for your article, think of a title. Make it catchy, like a headline, but refrain from making it sound like an ad. Then, make a list or an outline of some sort. Not only will it help you to divide your article into logical sections, but your readers will appreciate being able to take in your information one chunk at a time.

List key points you want to cover in each section of your article. This should help you get thinking about what exactly you're going to write and get those "creative juices" going. It'll also let you know what you need to go research, if there's something you should cover but don't know quite enough about.