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Marketing Articles


Home > Promote > Marketing > Articles

Essays, words of wisdom and advise from Web marketing mavens.

Write Your Way To Free Traffic!
by Dan Grossman
Writing articles is a great way to bring free traffic to your Web site or new subscribers to your newsletter with only a little work each month.

Using Contests and Sweepstakes to Increase Your Business
by Kevin Nunley
Contests can be a great way to get a lot of people more involved in your business and increase sales. Find out how to offer one on your site.

Smart Ways to Promote on Radio and Television
by Kevin Nunley
There are tons of articles out there on promoting your Web site on the Internet, but what about traditional media? DrNunley tells you why radio or television might be right for your business.

Everyone Loves to Win
by Merle
Everyone loves winning. You can use this fact of human nature to attract major traffic to your site.

How I Failed In Internet Marketing 101
by Ingvar Grimsmo
Those who don't know history are doomed to repeat it. Learn from one man's mistakes, so you don't make them yourself.

Basic Marketing Principles: Don't Put Up Your Website Without Them
by Merle
Think you've created the perfect website? Then where's the traffic? Here are some things that you might have forgotten.

Marketing Yourself Online: Freelancing 101
by Merle
There are a lot of new sites out there catering to freelance Web designers. How can you know which one is for you? If you've been thinking about going into business for yourself, checkout this guide to freelancing sites.

How to Announce Your New Web Site to the World
by Michael Wong
Research shows the 82% of users access Web sites through search engines, which is why you should be listed in as many of them - and other Web sites - as possible. Here's how to do it.

Hit the Bull's Eye with Targeted Marketing
by Lisa Bryan
This article shows you how to target your market and hit a bull's-eye in e-biz.

Elements of Successful Web Marketing
by Tom Truong
This article introduces the elements of web marketing to those who are serious about making money online.

How to Use Bartering to Gain an Advantage over Your Competition
by Larry Dotson
If you have a business on the Internet you should be bartering goods and services with other businesses. You should always try to trade for something before you buy it. Here are some tips.

How to Prepare your Battle Plan
John Colanzi
Your business should be planned like a well thought out battle. If you haven't got your plan in place you'll suffer casualties. Get prepared!

How to Generate Better Leads with Less Time and Effort
by Michel Fortin
In today's competitive marketplace, the most effective marketing tool available is "top-of-mind awareness." But how do you get people to buy what you have to offer?

The 10 Great Myths of Internet Marketing
by Linda Cox
This article uncovers the 10 great myths of Internet marketing, from "free sells" to "all traffic is good traffic" to "there's no such thing as excess."

The 3 Musts of Pre-Selling Your Offers
by Chayden A. Bates
Show me the money. Three factors to make a salesman's job that much easier.

Preparation 'H'
by Rick Beneteau
This article offers temporary relief from the pain and discomfort of running an Internet business. The "H" is for the help the author will give you here.

Knock! Knock!
by Rick Beneteau
This article is for those entrepreneurs whose Web businesses might not seem like logical candidates for Internet marketing. If that's the case, keep reading.

Spring Cleaning Your Promotions
by Eva Almeida
Once a year, we all get the urge to "Spring Clean" our homes and yards. The author thinks it may also be a good idea to "clean" out our promotional efforts as well.

Bye, Bye Sales Force
by Robert Spiegel
Who needs a sales force? In the future, corporations will replace them with sophisticated customer service groups staffed by highly trained professionals. Find out why.

10 Marketing Tips for Success
by Shelley Lowery
The author offers 10 time-proven tips on marketing, ranging from free information, newsletters and ezines to using classifieds, newsgroups and discussion boards.

A Grain of Salt
by Bob Osgoodby
It seems there are many "self-proclaimed" experts writing articles on every Web subject imaginable. So how do you separate the good advice from the bad?

7 Inexpensive Ways to Promote your Web Site
by Tony L. Callahan
How do small businesses, with limited budgets, entice surfers to visit their Web site? This article discusses seven effective methods that are available at little or no cost?

 

The 7 Habits of Highly Effective Webmasters
by William Nabaza
A deep look at what Webmasters can do right to make themselves and their sites successful.

Sell Unwanted Stock at Online Auctions
by Michael Wong
Are your sales rather slow? Do you have some unwanted stock you wish to get rid of? Then sell them at online auctions.

Give People What They Want
by Diana Pemberton-Sikes
What's the fastest, easiest way to make money? By giving people what they want. So how to find out what they want? Ask them.

How to Present Products Persuasively
by Michel Fortin
When you meet people for the first time and introduce yourself, what do you usually say? Here are some tips to avoid the boring 'elevator' type speech.

10 Marketing Tips For Success
by Shelley Lowery
The author offers 10 time-proven tips on Marketing, ranging from free information, newsletters and ezines to using classifieds, newsgroups and discussion boards.

The Top Seven Mistakes Sales-Oriented Web Sites Make
by Michel Fortin
Use one major theme and no more than two to three basic messages. And most important, provide clear instructions on where and how to order.

10 High Powered Ways to Increase Your Traffic!
by Larry Dotson
A list of ten tips to get the word out and increase traffic.

A New Web Site? Why?
by Jennifer Stewart
You hear a great deal about the Internet these days - that it's revolutionized communication ... commerce ... education ... Life-As-We-Know-It ... Is this just hype? You be the judge.

Increase Your Sales & Profits with this 3 Step Marketing Process
by Bob Leduc
Here is a simple, easy to implement, three-step marketing process that achieves highly profitable results for Web sites while keeping expenses to a minimum.

Five Point Plan for Promotion
by Pamela Heywood
There are no secrets or magic formulas when it comes to making a Web site profitable. Here is a five-step plan for organizing your promotion and traffic building efforts.

I've Got My Site Up, but Where are My Hits?
by Shery Belle Arrieta
With three million Web sites on the Internet today, don't expect yours to get noticed right away. Here are some ways to promote your site, products and services.

Successful High-Tech Marketing on the Old-Fashioned Internet
by Kenny Love
This article uses time-tested, old-fashioned methods to successfully promote any product, any service, or any information online.

The Cyber Two-Step
by Jim Daniels
Want to know how to go about setting up an effective Internet presence on a small budget? You better learn how to dance "The Cyber Two-Step."

10 Ways to Create a Popular Online Community!
by Larry Dotson
An online community could be a chat room, e-mail discussion list, or discussion forum. Here are ten ways to attract people to participate in your online community.

One of the Few
by Bob Osgoodby
Most advertising on the Web is of the "here today, gone tomorrow" genre. This article explains the number of forms ads can take and explains how to keep them visible.

Your Total, Effective Online Marketing Plan
by David Gikandi
Everyone is looking for that magic marketing formula that will propel his or her Web site to phenomenal success. A few people discover the secret. Now you will too.

Prime the Pump
by Bob Osgoodby
Have you "primed the pump" of your Web site? If so, you can expect some water. Like any good business, if you reinvest your earnings your cup will soon overflow.

Sell Yourself First
by Bob Osgoodby
What's missing from your Internet marketing plan? You are! This article reminds you that before you try to sell anything on the Web, remember to sell yourself first.

Bringing Everything Into Focus
by Jennifer Johnson
People who are successful in business, especially online, have a definite focus. This article explains two important ways this concept relates to your Web site.

How YOU Can Effectively Promote your Web Site
by John Soares
This article outlines many questionable promotion methods and why you shouldn't use them, and finds out what ones you should use for the quickest possible results.

10 Best Places to Promote your Site
by Riyaj Shaik
The author shares with you the 10 best places to promote your Web site for little or no cost so that you won't spend as many hours as he has trying to find them.

Are You Paying Good Money To Have Others Send Their Ad To You?
by Robert Dobyns
Free-For-All, aka FFA, links pages are an excellent way to advertise your business inexpensively. The problem is that most people don't understand how they work. Do you?

How to Create an E-book & Drive Massive Traffic to your Site by Giving it Away
by Shelley Lowery
E-books provide Internet marketers with one of the best and most varied promotional tools online, multiplying itself by leaps and bounds. Here are some suggested uses.

Usual Web Marketing Ideas
by Michael Wong
The author offers some unusual and original Web marketing ideas that you might like to exploit. They might not be practical, but at least they will get you thinking.

Educate! Educate!
by Michael Wong
Educating your customers makes them more inclined to do business with you. See how offering honest advice and value added bonuses could help maximize revenues.

Marketing as a Second Language
by Jed McKendrick
If marketing is the second language of the Western world - as the author suggests - then speaking it fluently is a matter of developing good listening skills. Read on.

Rich Pickings in the Cyberseas: Planning your Fishing Trip
by Nick Summers
The cybersea is teaming with an estimated 200 million fish (customers). Imagine the enormous catch you could bring ashore! Or can you? Here's how.

Reversing Surfer Mania
by Bob McElwain
Webmasters ignore how surfers behave at their own peril. What's best for your site is irrelevant if your visitors do not agree. Find out how to grab their interest.

The Rule of Repetition: How it's Crippling your Marketing Efforts if You are Not Using it
by Marty Foley
Marketing communication is most effective when it is repeatedly brought to the attention of the target market. To find out why, read about The Rule of Repetition.

Rich Pickings in the Cyberseas: Baiting the Hook
by Nick Summers
Choosing the right hook and baiting it properly is crucial on the cyberseas. This article helps you reach the fish (customers) you want for free with the right image.

Developing a Marketing Campaign
by Eric Wood
Know the difference between marketing and advertising? Many Internet companies don't. This article helps you define the way your customers perceive your business.

Making the Most of Every Visitor
by Eric Wood
Like most Web sites, you can't afford to spend thousands of dollars attracting visitors. You need to maximize every single one. Here's a strategy that accomplishes this.

The Magical Sen Ze Internet Marketing Doctrine
by Sen Ze
This article sums up everything you need to know about Internet Marketing success. All you have to do is follow its 10 simple but important principles.

Rich Pickings in the Cybersea: Landing Your Catch
by Nick Summers
Whether you're a fisherman or a Web business on the cybersea, what you do once your fish (or customer) is on the hook is crucial to long-term success. Find out more.

Once a Month Club
by Kevin Nunley
Book of the Month clubs are bigger than ever today thanks to Oprah, setting sales records time and again. Here's how to offer your own monthly deal on your Web site.

Be True to Your School
by Shawn Collins
Car washes and bake sales used to be the fundraisers of choice for schools, but a recent explosion of online school fundraising companies has changed all the rules.

My Biggest Online Marketing Mistake
by Jim Daniels
Did you ever make a mistake without knowing it? Learn how one mistake can change your life for the better.

 

 
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