Autoresponder Courses: The Automated Marketing Tool

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By Shelley Lowery

Autoresponders, also known as mailbots, automatic email and email on demand were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response.

Autoresponder programs vary from software set up to run with your desktop email program and automatically answer your incoming email to a script that runs on your server. The script may run a Web-based autoresponder system that utilizes a Web page form, or it may run with your pop email account on your server. It is programmed to automatically send out a predetermined message when a message is received to a specified script address or email address.

In addition to the standard autoresponder systems, there are also autoresponders that can send an unlimited amount of follow-up messages. These follow up messages can be set up to automatically be sent out at predetermined intervals. In other words, you can set up your autoresponder to automatically send out a new message each day for as many days as you would like.

This powerful technology is currently being used by some of the top online marketers to reach thousands of potential customers. As you may know, it may take up to seven contacts with a potential customer before closing a sale. By setting up an autoresponder and offering a free autoresponder course, you can completely automate a portion of your marketing efforts.

Creating A Course

The first step in creating an autoresponder course is to decide upon a subject. Your course should focus on a subject in which you have a great deal of knowledge and target your potential customers.

Once you have selected your subject, you'll need to make a list of topics. Each topic will represent one lesson. If you have five topics, then you can offer your visitors a free 5-day course. If you have ten topics, then you can offer your visitors a free 10-day course and so on.

Separate each of your topics into course lessons. Your first lesson should welcome your subscriber to your course and explain a little bit about what they are going to learn, followed by the first lesson.

The key to creating a successful autoresponder course is to provide quality information that will be of interest to your target audience. Each daily topic must contain valuable information or your reader may decide to unsubscribe. In addition, make sure you include information in regard to your course such as the lesson number, lesson title, information about your products or services and highlights of the next lesson.

Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform.

Setting Up Your Course

After you've written your course, you'll need to transfer your text into an autoresponder. You can find free follow-up autoresponders here:

http://www.getresponse.com/
http://www.fastfacts.net/

Sign up for a follow-up autoresponder and follow their instructions in regard to setting it up.

Once you've gotten your autoresponder set up, your final step will be to place your course information on your Web site. This will include a description of your course and a mailto link to your autoresponder.

By offering your visitors a free autoresponder course, you are not only providing them with a great service, but you are also automating a portion of your marketing efforts. This form of free advertising can increase your sales considerably.