Implementing a Web Site Quality Control Plan

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by Pete Cooper

Overview and Introduction

When it comes to the company Web site, things are often left to chance. The marketing manager is usually delegated to look after the task, with the CEO providing input from time to time. It seems that many companies don't take the Web site anywhere near as seriously as their company brochure.

Times are changing folks. The Internet has actually made your business a little harder, as opposed to easier, by opening up the global marketplace. Thus giving you many more competitors to deal with. Why is it then that many CEOs fail to see this and don't implement proper strategies and actually let their Web site damage their companies?

This article will outline the first steps in developing a service and quality control plan for your Web site. In essence, this means that you are going to develop a plan on where your Web site will go, quality wise. This is opposed to the more common 'design and implementation time scale' which merely dictates what 'fancy technology' will be on the site, and how the company branding/design fits in. This is also a key point, but the whole cornerstone of your Web presence is in how it serves your customers and how it works usability wise.

If you continue reading, you will learn how to start implementing such a plan and, in turn, help to ensure the success of your business.

Taking Your First Steps

Let's get one thing straight. Without user satisfaction, your Web site means absolutely nothing. Period.

As such, you need to implement a plan which outlines what you (as in your company) are going to do regarding issues such as user satisfaction, site usability and guaranteed service levels. This is actually rather simple, yet many companies still fail to take even the simplest of measures in these areas. Why? I personally feel that many people are just a little ignorant of what matters on the Web. Okay, they can browse the Web, they may even be a hotshot with FrontPage and produce some nice looking pages.. but still miss important user satisfaction and usability issues. This article is here to help!