Branding
- one of the hottest online trends - creates or solidifies your name recognition
in the market and helps you deliver the right message to the right consumer at
the right time. What,
exactly, is a brand, anyway?
by Rob Frankel
"Branding" may
well be the most missunderstood term in all of marketing. It's not even clear
that any marketing gurus know exactly what it means. This chapter excerpt from
"The Revenge of Brand X" will help you understand this important marketing
concept. Implementing
a Web Site Quality Control Plan
by Peter Cooper
Help ensure the success
of your site by implementing a quality control plan now. How
to Create an Online Identity!
by Merle
You need to stand out to be
successful on the Net. Merle shares some tips for creating a buzz around your
business. How
to Make Your Name Stick
by Michel Fortin
Make it stick. Here are
some simple rules to follow when choosing a name for your company or product.
Don't Be the
Best...Be the First!
by Michel Fortin
How do you get others to perceive
you as being the best? How does one imply superiority without stating it outright?
Here are a few pointers to guide you in that direction. How
to Drive Traffic to Your Site with Domain Names
by Michel Fortin
Due to the lack of human interaction on the Internet, building relationships with
your prospects will become the key to success for any online business. Find out
why. Brands:
The Gentle Touch of Familiar Ground
by Robert Spiegel
If you want
to succeed in online retailing, you better create a strong brand. A great brand
name can take a lackluster product and make it hot. Here's how to create one.
How to Successfully
Brand the One-Person Online Business
by Monique Harris
"Branding"
is still one of the hottest trends in the online world. Here are a few tactics
which can be used to create or solidify your name recognition in the market.
The Death of Positioning?
by Mark Joyner
While "positioning" is still important, timing is everything
on the Web. The Internet marketer must deliver the right message to the right
consumer at the right time. Brand
Recognition
by Bob Osgoodby
Branding is what makes MacDonald's different
than just a hamburger. Net based entrepreneurs can also create brand recognition
in a number of ways. See how. How
to Carve Your Niche in the Marketplace
by Michel Fortin
Your prospects
are more informed, more educated, and more sophisticated than ever before. Find
out how to keep ahead of the learning curve. To
Be Successful you Need a USP. What's Yours?
by Michael Wong
By adding
your USP, or Unique Selling Proposition, you will encourage more visitors to explore
your website. Try it out. Your
Unique Selling Proposition
by Fred Waters
Hear why this author believes
that having a USP is the number one concern for a business. How
To Beat Your Competition
by Bob Leduc
Why should I do business with
you? The answer is called your Unique Selling Proposition or USP, a powerful tool
for positioning your business. Find out more. | 
