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Power Promote Your eBooksHome > Promote > Marketing > eBooks by Eva Almeida Everyone is taking advantage of eBooks as a promotional tool to drive traffic to their site as well as boost sales (or even as educational tools). So, after you have created your eBook, how do you go about promoting it? The first thing that you can do is offer it to people who you are in contact with online. Include it in your sig file in your email discussion lists, especially those active groups that are geared towards eBooks such as:
Upload it to your site using an FTP program such as CuteFTP at www.cuteftp.com or WS_FTP. Then either give it away free to all your visitors to increase your traffic, sell it for extra profits, or give it away as prizes to your ezine subscribers. Get reviewed... Offer reviewers a free copy in exchange for an eBook Review on their site. Start at eBook Net, www.ebooknet.com for a list of ebook review sites. Two choices are www.ebookconnections.com and www.inscriptionsmagazine.com which also has an eBook Club. Submit your eBook to as many directories as possible. Here are a few directories that you can start off with if your eBook is free (also submit to the freebie listing sites too, check out an excellent article called "How to Harness the Power of E-Books" at: www.success-doctor.com/article43.htm). www.free-ebooks.net
www.zdnet.com
Please note that many of the above sites are more
for software than eBooks, but you can still submit your free eBooks to them. If
you are short of time, you could always try an ebook
submit service to submit your free ebooks to over 99 different download sites
for you. Check out the next site for many more places that may display your
eBooks: If you sell your eBooks, you can also sell them at the following eBook sites: www.booklocker.com Not all of these sites are free to list your eBook (some charge fees or percentages of your sales) and it is just a sample of the virtual bookstores available. Read the fine print since some sites may require their publishing services for lower listing fees. Create a page specifically for your eBook with appropriate Meta Tags and submit the page to the top search engines and directories. If your eBook is for sale, it may even be worth it to list it with Goto.com by bidding on your keywords. Don't forget the Open Directory at http://www.dmoz.org since many search engines are using their services for their own listings. Don't forget to create a press release on your new eBook. Visit http://www.newsbureau.com for extensive resources and services for sending your release. Another effective press release service that is worth looking into is InternetWire. You could also create an affiliate program, if your eBook is for sale and there is a brand new service out that will get you set up very easily at: http://www.simpleaffiliate.com/ You could even use Clickbank. A special thanks goes to everyone from the excellent email discussion called AnEbookChat on the many ideas for where to promote your ebooks, especially David Hallum of http://ebookshop.bizland.com for his extensive resource section. I hope this gives you some ideas on how to promote your eBooks since this electronic medium is very effective! © 2000 Eva Almeida |
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