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Using your Signature as a BillboardHome > Promote > Marketing > Emails by Merle If you have a website and simply sign your e-mails
with just your name, STOP right there! If you're not taking advantage
of using a good signature line, you're missing out on promoting your
business every time you send mail.
So you ask, what exactly does a good signature line
look like?
It should read like a mini bio with the "Four W's:"
Who, What, When, Where. The length is usually 4 to 6 lines (at no
more then 65 characters per line). You should include your company
name, URL, a business slogan, and a link to subscribe to your ezine
or a freebie you may be offering. For example:
******************************************* Take note of the special characters encasing the signature.
This is optional but helps add a flair of creativity to your signature.
Some people like to add a quote as in the example above. There are
two excellent sites online for finding quotes you can use in your
sig line:
It's best to make a few different signature lines
and switch them every so often so you don't get bored. If your site
runs special sales or promotions you can make a signature line just
for that occasion. In your email client make sure you set "add signature
to all outgoing emails by default" so every time you send a new message
the signature line will be included automatically.
Think of the amount of email you reply to weekly;
that's a lot of people who will receive your mini billboard. It works
silently in the background selling your site and services.
Signature lines are extremely important when posting
to discussion boards and newsgroups. You can't just barge in and try
to sell your products, but with a good signature line, you're doing
it in an acceptable way when you post or reply to a message.
As in all of your advertising, try to pique the readers'
curiosity with your signature, so they want to click on your URL and
find out more about you.
Promoting your website means getting your URL seen
in as many places as possible, and signature lines are one avenue
in that direction. If you need more help with composing your signature
lines or configuring your email client try:
Although this may seem pretty elementary, you'd be
amazed to see the amount of email I receive daily that's missing the
signature boat. If you've overlooked your mini billboard I suggest
you create one now, because you never know when someone may ask to
see your "John Hancock."
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