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How to Offer Free E-mail and Web Space from Your Site

Home > Promote > Marketing > Visitor Retention

by Peter Cooper

Free E-mail Systems

Many community sites offer free e-mail to users. In the early years of the Web, these services were extremely rare since they were hard to set-up and there wasn't much demand for them. However, once Hotmail became well-known, many webmasters decided they wanted to offer a similar feature to attract regular visitors to their site. Another benefit was that they could serve up adverts throughout the free e-mail system.

In response to this demand for free e-mail services, many CGI scripts were published to do the job, and some companies even started 'one-stop shop' sites which would handle all of your free e-mail concerns for you.

The benefits of offering free e-mail are that:

  • your visitors may return on a regular basis if they use their free address.
  • it's relatively cheap to implement, and easy to maintain.
  • if you have a great domain name, people will want an account.
  • you can serve up ad banners within the free e-mail system to generate revenue or promote your own sites.

Of course, there are disadvantages too. The down sides of offering free e-mail are that:

  • it can be a waste of server resources if you host it on your own server (more on this soon), and your bandwidth bill could rise.
  • if you use a remote service, you lose the right to serve banners on the pageviews generated.
  • if your domain is really bad, then it could be very hard to encourage people to use it.
  • you could be held responsible for any hate mail or spam sent from free accounts.

Not been put off yet? The reality is that in a minority of communities, offering free e-mail can be a really good idea. If your site has a very loyal fan base or a really good domain name, then go for it.
 
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