The Good,
the Bad, and the Press-Worthy by Peter Cooper Want to know what a
press release is, how to write one and how to get it noticed? This article provides
you with all the information you need. How
to Market to and through the Media
by Michel Fortin
While publicity
is the most powerful advertising tool there is, it's often the one that is the
least effectively used. Find out how you, the Webmaster, can reverse this trend.
Crafting
a Perfect Press Release
by Eric Wood
A press release is a message
to the media about a product or service. How do you make yours newsworthy so newspapers
will run a story on it? The key is creativity. Writing
a Press Release: The Successful Way
by Peter Cooper
The press wants
what we all want: their job to be easy and their time not wasted. Here's how to
write a release that will give them what they need - a good story. Tag,
You're It!
by Larry Johnson
Whether you call them "tag lines" or "tie-in-slogans", they're
an important part of promotional writing. Here's some tips for writing good ones
for your business offer. How
to Write and Target a Persuasive News Release
by Michael Fortin
The news release is the most profitable free publicity
generator there is - and one that is often overlooked. Lights,
Camera, Action...Who did You Invite to Your Web Site's Debut?
by Diane
Leonte
Your Web site is ready to be published to showcase your product or
service offerings. Now it is time to prepare the "invitations" - your Web site's
advertising copy. Copywriting:
Techniques for a Great Body!
by Bill Montgomery
A collection of
truisms for writing good ad copy: think about your readers, organize your copy,
and keep it short, clear and to the point. | 
