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 Doorway to a High Search Engine RankingHome > Promote > Search Engines > Doorway Pages by Edward Gause You've submitted your web page to hundreds
of search engines, but every time you check your traffic stats, you don't see
the flood of visitors you were expecting. What's the problem, why aren't they
coming?
The problem is low relevancy.
You don't rank high enough to be found. The average web surfer is only going to
look at three, maybe four pages of results on his search term before locating
what he's looking for or entering a new search. Bottom line, if you're not listed
at or near the top, you won't be found!
The
solution to getting a top ranking is to use doorway pages. A doorway page is simply
a web page designed to rank high on a search engine for a particular keyword.
To the average surfer, it looks like any other page on your site. They are very
easy to build and quite effective in drawing traffic to your site.
With
that in mind, let's build a doorway page specifically designed for Infoseek.com
using a real company:
E-Commerce Exchange
- http://commerce-exchange.virtualave.net/
E-Commerce Exchange offers merchant
account processing solutions for Internet storefronts. A very competitive arena
indeed!
Step 1. Visit Goto.com's search
term suggestions page: http://inventory.go2.com/inventory/Search_Suggestion.html
Here, we'll enter the search term "merchant account".
Below
are the top 10 relevant keywords searched on during the month of February:
2648
merchant account
866 natalie merchant 749 direct merchant bank 550 merchant of venice 478 merchant marine 402 the merchant of Venice 395 merchant 282 merchant services 259 free merchant account 180 merchant bank Step 2. Using your favorite HTML
editor, create a new page with the file name "merchant-account.html". Let's use
"merchant account" as our target keyword and "merchant services" and "merchant
bank" as our alternates.
Use the following
meta tags in your page heading (the section between <head> and </head>
):
<TITLE>Merchant Account from
E-Commerce Exchange</TITLE>
<META
NAME="keywords" content="merchant account, merchant services, merchant bank">
<META NAME="description" content="Merchant
account processing solutions for your Internet storefront">
We
also need to repeat our target keyword throughout the main body of the page. Use
the alternate key words as well. Link the keywords to your home page. This is
how you "open the door" to your visitors. For an example of how this is done and
brevity of this article, look at the home page at http://commerce-exchange.virtualave.net/
to see what the body text looks like.
That's
it! You now have a keyword rich doorway page, including the file name itself (merchant-account).
Step 3. Once the page is done, upload
it to your server and submit it to the search engines. You will want to submit
MANUALLY to the engines that send out "robots" to spider web sites (AltaVista,
Hotbot, Excite, etc.). Unfortunately, because each search engine uses different
algorithms, a unique page will have to be done for each one. Not to worry! I have
a solution for that too!
There are
several software packages available that help you to create doorway pages, but
I've found WebPosition GOLD to be the best. WPG let's you analyze each search
engine and provides advice on what and how much to change in your pages. You can
create "keyword specific" doorway pages AND submit them to each of the major search
engines. In a couple of hours, I was able to create 260 pages! You can get the
free version at www.cynted.com/wpg/index.htm
Create
separate pages for various keywords relevant to your site content for each search
engine. In this example, we could have also created separate doorway pages using
keywords "credit card" or "shopping cart". Use your imagination.
Finally,
make sure you check each search engine's submission rules before posting your
doorway pages. Some allow multiple submissions and some don't. I'll see you at
the top!!
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