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How To Get A Top 10 Listing In DogPile - Guaranteed!

Home > Promote > Search Engines > Positioning

by Michael Wong

DogPile www.dogpile.com is a popular meta search engine. Meta search engines don't accept site submissions. The search engine gets its results by going out and searching other popular search engines.

I was checking my stats one day and noticed that there were a lot of Goto.com referrals from DogPile, so I went to find out why this was.

And there it was! My site appearing on quite a few first page results in DogPile. Wow! So how did this happen?

The answer is that on the first page of results that DogPile returns, it lists the top 10 results by Yahoo, Thunderstone and Goto.com! and not always in that order. It seems that they randomize the order they appear in. So if my site was in the top ten in Goto.com, and DogPile decided to list Goto.com's results first, I would be listed right at the top of the page. Cool!

So to appear in the first page of results in DogPile, simply make sure that you are listed in the top ten in the search terms you bid for in Goto.com. If you're #11 or lower, you won't appear in DogPile.

One other thing about Goto.com. What is your average click-through to keyword ratio?

In one of my chat meetings, someone said they received 1,300 click-throughs using 700 keywords. That means that each keyword on average only results in 1.8 visitors to their site. I feel that is way too low. He must have picked the first keywords that came into his mind.

And mine? Well, my 300+ keywords attracted 11,172 click-throughs in March. A click-through ratio of about 37:1. At that rate, if I had 700 keywords, I would get over 26,000 click-throughs.

Update: November 26, 1999.
I now have over 3000 keyword listings for $0.01 each, in GoTo.com, producing just over 4,000 click-throughs a month. The drop is due to many new advertisers joining GoTo.com, since this article was originally written. A lot of them have submitted bids of more than $0.01, which has meant my listings dropping down the list.

 
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