How
To Get A Top 10 Listing In DogPile - Guaranteed!
Home > Promote > Search
Engines > Positioning
by
Michael Wong
DogPile www.dogpile.com
is a popular meta search engine. Meta search engines don't accept site submissions.
The search engine gets its results by going out and searching other popular search
engines.
I was checking my stats one day and noticed that there
were a lot of Goto.com referrals from DogPile, so I went to find out why this
was.
And there it was! My site appearing on quite a few first
page results in DogPile. Wow! So how did this happen?
The answer
is that on the first page of results that DogPile returns, it lists the top 10
results by Yahoo, Thunderstone and Goto.com! and not always in that order. It
seems that they randomize the order they appear in. So if my site was in the top
ten in Goto.com, and DogPile decided to list Goto.com's results first, I would
be listed right at the top of the page. Cool!
So to appear in
the first page of results in DogPile, simply make sure that you are listed in
the top ten in the search terms you bid for in Goto.com. If you're #11 or lower,
you won't appear in DogPile.
One other thing about Goto.com.
What is your average click-through to keyword ratio?
In one of
my chat meetings, someone said they received 1,300 click-throughs using 700 keywords.
That means that each keyword on average only results in 1.8 visitors to their
site. I feel that is way too low. He must have picked the first keywords that
came into his mind.
And mine? Well, my 300+ keywords attracted
11,172 click-throughs in March. A click-through ratio of about 37:1. At that rate,
if I had 700 keywords, I would get over 26,000 click-throughs.
Update: November 26, 1999.
I now have over 3000 keyword listings for
$0.01 each, in GoTo.com, producing just over 4,000 click-throughs a month. The
drop is due to many new advertisers joining GoTo.com, since this article was originally
written. A lot of them have submitted bids of more than $0.01, which has meant
my listings dropping down the list.